iSnare.com - Free Content Articles Directory
Authors Contents [Advanced Search][Add OpenSearch][Job Search]
Distribute your articles to thousands of article sites for only $2 and below! Read more...

Index  Marketing
 

Asking The Right Questions

 
[ Contact the Author] [ Send to a Friend] [ Article Publisher] [Make PDF] [ Print] [ Bookmark & Share]
 
Read our Terms of Service before reprinting this article. The submitter specified above has claimed the rights to this article.
Liz Tahir

Curt and Justin were lifelong fishing buddies. Now, in their retirement, they had together taken up the art of do-it-yourself home-improvers. Curt decided to tackle wallpapering his living room. When he finished the job, he proudly called his friend over to see his handiwork. Justin was very impressed. In fact, he liked it so much, he asked his buddy if he would mind if he got the same wallpaper for his living room. Their homes were practically identical in size and layout. Curt thought that was a great idea. So Justin asked him how many rolls of wallpaper he bought for the job. Seven was the reply.

Justin went right to work and when he finished, called his buddy over to his house. “Ah, man, that looks really good”, said Curt. Then Justin said to his friend: “But you know, Curt, it’s a funny thing; our living rooms are the same size, but I had two rolls of wallpaper left over! How come that?” To which Curt replied: “You, too? That’s exactly what I had left over!”

Poor Justin; he asked his friend the wrong question. What he should have asked was not how many rolls of wallpaper Curt bought for the job, but how many rolls of wallpaper he had to use for the job.

Knowing the right questions to ask can have a dramatic effect on our success. Not having good information or not getting the answers we need in doing our jobs can make all the difference in the world. What is hard to realize is that this is often of our own doing. How many times have you been surprised to learn of a turn of events and then asked your employees “Why didn’t you tell me that?” only to have them reply “You didn’t ask me.” Since it is illegal to strangle them when they say something like that, the best course is to figure out how to avoid such communication traps.

The secret weapon of power negotiators is being skilled in asking questions. Why? One of the reasons is that questions get the communication going and encourages the other party to talk, to share information with you. And what you are always, always looking for is information, particularly something you do not know. Even when you think you know the answers, get in the habit of asking questions; at the least, it will confirm your knowledge. And if you have somehow missed asking the really right question, the answer you need will likely come out the more the other party is forced to talk and you are talking less.

Of course, we are not talking here about hard interrogation. There is a difference between asking relevant questions and the demanding, rat-a-tat-tat fire of interrogation, as if you were the chief of police. Such action can rank anywhere from offensive to intimidating. And you don’t want to put people on the defensive. Asking a question like “How could you possibly have made that mistake?” will solve nothing. The person will just feel compelled to defend his actions. Something like “What do we need to do to avoid this happening again?” is more likely to get you the answers you need. Your goal is to make sure people are comfortable about opening up and communicating with you.

Train yourself to ask open-ended questions, ones that can not be answered by just yes or no, but that require longer, more expansive answers. Questions that begin with Why or What or Who will tend to elicit more communication. And you will have more chance of getting all the information you need.

I have a question I try to remember to ask every time an associate discusses a situation with me. At the end of our discussion, I ask: “Is there anything else I need to know?” Or it may take the form of “Is there anything else we need to discuss?” It is the words “anything else” that are important here. Once asked, I pause and wait for a reply. That is my fair warning of their obligation and their opportunity to tell me everything that is relevant to this situation. No surprises later. So get in the habit of performing this little routine. You will have fewer surprises and no one will ever again be able to hide behind the cloak of “well, you didn’t ask me” or “I didn’t know you wanted to know.”

Sometimes we don’t get the answers we need because we don’t listen. Learn to be a good listener. Be sensitive to the possibility that you may be asking your associates the right questions, but not listening to them when they try to answer. Or maybe you are so fast and sure in your own thought process, that you interrupt and don’t give them the opportunity to finish what they are saying before you jump in. Or you finish their answer for them. Curb these tendencies.

Listening is not passive; a good listener can take complete control of an exchange between people. When you listen well, you earn the trust of others. People come to you with their problems, and their opportunities, when they feel they can trust you to listen.

Your ears may be the receptor for the sounds you hear when you are listening, but something else about you is equally important: your eyes. If you are not making good eye contact or are continually busy moving around, the other person will not “feel” listened to. They will know they have not really been heard. Look directly at the person the whole time they are talking. If it is a particularly long dissertation, you can look away or look down to jot a note, but only for a second before looking right back at them. When you don’t maintain this direct eye focus, the person will feel that you don’t think what they have to say is valuable to you anyway, so why bother fully answering your questions or coming to you with information.

Having good information is critical in business today. It’s yours for the (right) asking!

Copyright 2006, Liz Tahir

Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Liz Tahir is an international marketing consultant, speaker, and seminar leader, whose mission is to help companies be more effective and profitable. Based in New Orleans, LA, USA, she can be contacted at (504)-569-1670; liz@liztahir.com; http://www.liztahir.com.
Article Tags: questions [See Dictionary], curt [See Dictionary], good [See Dictionary]
Got a question about this article? Ask the community!
Article published on January 14, 2008 at Isnare.com
 
Rate this article:

Perfecting The Art Of Silence In Negotiating
Submitted by: Liz Tahir

As Sarah wound her way past the tables and toward the stage to get her "Top Salesperson Award" at the company's annual dinner, her colleagues were mumbling about how someone with the firm only a year could have sold more than anyone else...

Hurry Up And Wait
Submitted by: Liz Tahir

Recently, I walked over to my bank for what I hoped would be a quick transaction, and felt I was in luck as one of the five tellers had only one person in her line, while the others all had two or three...

The Art Of Negotiating: In Today’s World, The Skilled Negotiator Has The Advantage
Submitted by: Liz Tahir

When we realize that virtually every aspect of our business and personal life requires negotiation, the benefit of being a better, more efficient negotiator is clear...

On Walking The Talk
Submitted by: Liz Tahir

Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear...

Owning & Operating a Successful Forum
Submitted by: Cathy Lindsay

It’s been more than thirty years since the invention of the ARPANet, the Defense Department’s first iteration of the Internet as we know it today...

Using Brain-based Marketing to Engineer Hard-to-Refuse Offers
Submitted by: Dan Auito

Here are the most important points and benefits to using brain-based marketing Effective selling is based upon emotions and establishing the right first impression; again, emotion sells, logic justifies...

Using Pre-emptive Marketing & Innovative Tactics That Out Perform What Everyone Else is Doing
Submitted by: Dan Auito

Here are some of the biggest mistakes in marketing today and how you can fix them Small business owners are overwhelmed with too many advertising choices and quite often aren’t fully aware of the mistakes that they are currently making which may seriously be undermining their market penetration efforts , every marketing effort consumes time, energy and resources...

Direct Marketing E - Mail - The Biggest Asset
Submitted by: Sean Goudelocks

Direct marketing being a sub-disciple of the term marketing attempts to convey direct messages to its customers without using intervening media...

Direct Sales Marketing (the Marketing Mode of the Future)
Submitted by: Sean Goudelocks

Direct sales marketing means selling the goods and services to the end user eliminating not only the middleman but the retailer as well...

Advice And Tips For Building Your Own Website
Submitted by: Lloyd G

If you are planning to market or sell a product or service online, you will probably need a website There are a few ways by which this can be achieved...

Marketing Automation Software For Huge Success
Submitted by: John Clayton

Today everything is available online Business organizations are going online and of course your customers are online...

Mass Email Software - Simplifying Your Email Marketing Campaigns
Submitted by: John Clayton

Email marketing campaigns are very popular these days People use this vital marketing tool efficiently to market their business or products...

Product Marketing Software the Future of Every Business
Submitted by: John Clayton

After all the hard work of manufacturing a product, every company would want to market the finished product to have the desired profits...

How to Compete With the Big Dog Internet Marketing Gurus
Submitted by: MarketingSPY

First of all, knowledge is power If you’re new to Internet Marketing then you must get up to speed on just a few Internet Marketing techniques...

How to Create an Army of Internet Marketing Affiliates?
Submitted by: MarketingSPY

If you own a website that sells a product (tangible or digital) or a service, you’re missing a boat load of extra income if you’re not using an affiliate marketing program...

Getting on Board the SEO Train
Submitted by: Frank Orman

The acronym ‘SEO’ is becoming an increasingly mainstream part of our business terminology Whilst not quite up there with the BBC, CIA or FBI, nearly everyone involved in running any kind of a business that involves a website (hands up...

Advertising With the Online Forum
Submitted by: Dhruv Patel

Do you know what is best for your advertising It is the use of forum marketing, Forum marketing is a very good way of advertising your products because it is free and will allow people to know your product...

Article Marketing Works For Any Affiliate Marketing Business
Submitted by: Dhruv Patel

Article marketing works for any affiliate marketing business Yes it does...

Become a Master Marketer
Submitted by: Dhruv Patel

Online marketing is now the most widely spread means of making money, and this is quite easy because all you need basically is just an internet connection and a computer system...

Isnare.com Footer Divider

© 2004-2009. Isnare Free Articles - An Isnare Online Technologies Free Articles Project. All Rights Reserved.   Privacy Policy