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Business Networking – The Future

 
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Bruce Towers

There’s a certain type of person you want to meet business networking. The person who knows what they want. The person who knows where they’re going. The person who knows their future.

How do you find such a person? By being one. Like attracts like.

When you know your future, you are carefree. You are whole and complete. You have what you want. You don’t network to get something. You network to give – attention. You don’t pressure people to buy your product. You network to make friends.

If you network to get customers, it’s obvious you want me to do something, and that’s a turn-off. If you don’t know what you want or where you’re going, if you don’t know your future, you want everything, because every random thing might be important, so you fear and grab at everything. If you’re not desperate but merely worried, you’re probably boring. Self-obsessed. Unable to listen. Unable to stop talking about yourself.

We’re sick of being talked at by salespeople and sales messages. We’re sick of being told what to do. We’re isolated in our cars, in our homes, in our cubicles. We want to connect.

Business networking is not about business. It’s about making friends. We do that best when we are whole and complete, when we know where we’re going, when we have what we want, the future we want, right now, in our hearts, crystal clear. Now we can hear and appreciate someone else. Now we can afford to be relaxed. Now we can listen.

I’ve been in sales all my life and a professional networker for five years. When I network, here’s what I look for. A friend.

It starts with small talk or telling each other what we do. It might descend into a sales pitch, but, if I’m lucky, we discover that we both know where we’re going. Now we can egg each other on.

Today’s customer demands to be treated like a friend, like a real human being. We can’t do that if we’re worried about the future. Have a great future in your heart and you are free to pay attention to the person in front of you. You are free to make friends. You are free to encourage people to be exactly who they are. You are free to find people who can encourage you. You are free to have and enjoy, right now, the future you choose for yourself. Now you can listen to someone else.

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Bruce Towers is president and co-founder of Freedom Builders in Atlanta, GA, http://www.freedombuildersevents.com where entrepreneurs and salespeople learn how to market and sell more effectively. Bruce co-authored the best-selling Wake Up And Live The Life You Love, Finding Your Life’s Passion, and, as an actor, starred in Gordon Gano’s Carmen in New York City.
Article Tags: dont [See Dictionary], future [See Dictionary], network [See Dictionary]
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Article published on September 17, 2007 at Isnare.com
 
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