The Internet

Researching Internet For these 10 last years, Internet has become part of our everyday life. What was in the beginning a tool rather used by the institutions of search for came a medium without precedent for the regular commercial and social practice. With a number of Web pages exceeding 12 billion now, it is thus extremely difficult to find information without using the search engines.

The search engines appeared almost immediately after the birth of the WWW. The first pilot search engine, called archie, was created at the University of Montreal in 1990 and was used for research of the files located in spaces ftp. The first true search engine was created for crawler and to index the textual files on the Web, the Wanderer World Wide Web or Wandex (the Vagrant of the Web), and was launched in 1993.

It functioned on the same principles as the current search engines. But it was only at the end of the Nineties that the search engines became the major tool of research of the Web. Before that, WHOIS databases like Yahoo! or BestOfTheWeb were used to find Web pages. And that did not take a long time so that the Net surfers recognize the utility of research on Internet, once the algorithms of indexing had reached a development such as the search engines were able to provide relevant results quickly.

Relevance of the results All is question of relevance of results. Their beginnings, the search engines were extremely vulnerable to the abuse. With the origin, the search engines indexed the titles of the files then the metas-tags. And that did not take a long time so that these titles and metas-tags are victims of stuffing of very popular key words, without any connection with the contents of the page. When a Net surfer requested from the search engine a key word, this last had results to him which did not satisfy it any more.

For this reason the WHOIS databases whose Web pages were classified by human beings were much more useful than the search engines of this time. The problem of the relevance became increasingly important with the increasing commercial use of the Web. The benefit of the commercial Web sites depend on their exposure and if there is something which can help to improve their visibility in the results of research, this method must be employed. And the first attempts to influence the results of research by popular but nonsuitable key words appeared to generate traffic.

With the evolution of data-processing technologies the search engines became able to index the whole contents of a page. But it was always possible to deceive the results of research by using the stuffing of key words, the invisible optimized texts or any other technique of sp@m. But to base itself only on the contents of page did not make it possible to ensure the relevance of the results of research, and of more sophisticated algorithms appeared.

The SEO: optimization for the search engines But even the sophisticated algorithms of the modern search engines are not perfect and cannot guarantee a relevance at 100%. There are always loopholes which can be exploited to operate the results of research. The handling of the results of research is not necessarily a contrary action with ethics. Let us not take example the three larger Internet of voyage. They provide a whole a service of reservation of a similar quality and are also relevant for key words like “holidays” or “plane tickets”.

Nevertheless, they differently line up all in the results of research, and it is normal that a site less better positioned tries to improve its positioning by employing techniques of optimization SEO. Optimization for the search engines, or SEO, is what defines the factors influencing the positioning of a page in the results of research, and makes it possible to adjust these factors to obtain a better result.

To optimize the relevance of a page, you must adjust the density of the key words, add key words in the titles, use the heavy type… That must seem however normal: the stuffing of key words can have negative effects. To improve popularity of a page you must obtain bonds entering (backlinks) with key words targeted the anchor text, and to be sure that these bonds are on pages in connection with the topic of yours, and not since farms of bonds (sites FFA).

The SEO is an extremely dynamic field. Once a fault in the algorithms becomes notorious and intensively used, the search engines change their algorithms to neutralize his effect. Each update of algorithm can fatally affect the positions and the traffic of the sites employing of the strategies nonin conformity of optimization. Such strategies are based on the recently discovered faults, which make it possible to better position a page and very quickly.

But their effect lasts only until the following update of the algorithm. Another approach, much longer to implement, is the creation of Internet sites with a great quality of contents, according to the alleged directives of quality of Google. This approach underlines the value of a Web site for the Net surfers and makes it possible to dissuade employment from techniques to handle the results of research.

In short, “the good” sites would position better. But that takes years and tons of efforts to make a site popular in this way. Certain sites are, by their nature, difficult to position this way. For example few grocers can have the means of transforming their Web sites into true gates of grocers. But the use alone of the SEO cannot guarantee a durable effect.

And not to use the SEO of the whole requires too many efforts for positioning a site well. The most intelligent manner to make a site popular remains the diffusion of useful contents for the visitors, to obtain backlinks of quality and especially not to forget to grant the contents of your page with the suitable key words.