How To Write An Attention Getting Free Online Dating Profile

Your free online dating profile is there to sell you to a prospective online dating partner. Think of your online dating profile as your resume for dating. More to the point think of it as an online dating advertisement. Instead of selling a product, you are selling yourself to the online dating site community. So, what better way to learn to write the perfect profile then by learning how advertisement copywriters sell products.

1. Copywriters learn certain techniques to make a product very appealing to a prospective buyer. Here it is in a nutshell:

2. Start with a compelling headline about yourself. This will grab the attention of your readers.

3. Need a compelling sub-heading – This might or might not work with a profile. It depends on the dating site you joined. It will reinforce the headline copy.

4. Write a knockout first paragraph to make the reader want to read the rest of your sales letter (profile). Include towards the end a paragraph that will tell the reader what they will miss if they don’t contact you!

5. Sell your “benefits”.

Copywriters always discuss the A.I.D.A. principle. This is:

Grab Attention
Stimulate Interest
Build Up Desire
Urge the reader into Action

Remember, you might not want to accept that you are selling yourself. But, you are. You are selling your “benefits”. Why should someone e-mail your profile over the millions of other profiles on the dating site? So, don’t be shy, sell your benefits! Most copywriters know that if they can’t sell the benefits, they won’t make the sale. The same applies to an online dating profile.

Another principle copywriters learn is to find the products USP or “Unique Selling Position.” All a unique selling position means is you must find out what is different about you that is special over all the other profiles. In a crowded marketplace you want to appear different and unique.

We all have something unique to offer. We just have to discover it. So, the best way I can think of is take a pen and brainstorm for a few minutes. Write down everything you can think of about yourself that you see as a benefit you will add to a relationship. There is lot’s of things you can offer a relationship that is different and better than other profiles. It might be hard at first but I am sure things will come to you.

What is interesting in the marketplace that a lot of products are very similar to each other. The more creative copywriters will be able to discern something all products have and write some convincing copy that makes the common benefit appear unique to their product. This is how to write a “Unique Selling Point”.

Another trick is to think of yourself as the person reading your profile. Ask yourself, “What’s in it for me” or “How can this benefit me” for each thing you have put down on your list. You will come up with your Unique Selling Point.

Let’s touch upon the most important part of your profile. It is your headline. Research shows that 8 out of 10 people scan the headlines in a newspaper or sales letter. When they find headlines that appeal to them they will read at least the first paragraph. If your headline doesn’t interest them then they move on to the next one until they find one that they like. You have just lost a prospective customer.

So, start with your best “benefit” first and put it in your headline. Get your prospect interested from the beginning and pile on lot’s of great copy and “close the sale.”

One last thing you should know about your dating profile. Honesty is the best policy when you write your free online dating profile. If one day you do decide to meet a person who has read your profile, then you will have a lot of explaining to do if you lied. And, probably that one reason ruins the start of what could be a successful relationship.

Now, add a little humor and your good to go.

If you follow these simple steps, your mailbox will be filled with people wanting to chat and possibly meet with you. Good Luck and above all have fun!