Ebay Ebook Success: Why You Should Create Your Own Resellable Ebook

If you have been selling resellable ebooks on eBay for some time, then it is likely that you adopt a method similar to many ebook sellers. You source cheap or free ebooks with resell rights and then resell these in your eBay store. Now there is nothing wrong with this method. It means that obtaining the ebooks is cheap or even free, you don't have to spend time creating a product and a lot of the time you even get a ready made sales page and download page. For next to no money, you have a digital product that can be sold again and again, for very little effort. I used to rely solely on this method when reselling ebooks on eBay and achieved reasonable success with it. I even wrote a newsletter article last year on sourcing free ebooks that can be resold on eBay. To this day I still resell other people's ebooks in my eBay store. However, the difference is that I now also create and sell my own resellable ebooks.

Now you may be thinking; 'Why would you want to go to all the time and effort of creating your own resellable ebooks, which are likely to depreciate in value very quickly? Surely it is much more time and cost effective to resell ebooks that are already available with resell rights?' If these are your thoughts then you are thinking about resellable ebooks in the wrong way. Let me put it into perspective and hopefully change your thinking on the issue with the example below.

Lets say for this example you are selling your own ebook and someone else's ebook, both for £1.99 in your eBay store. Now when you sell someone else's ebook you make £1.99 which is all well and good. However, when you sell your own resellable ebook you make £1.99 from the sale AND after the sale you have the potential for much more. What potential you may be asking? Well let me explain below just what your own resellable ebook can do for you.

1) Promote:- Your own ebook can be a very valuable promotional tool for your eBay store, your website or whatever else you want to promote. If you want to promote your eBay store simply write a little note such as "brought to you by http://stores.ebay.co.uk/YOUREBAYSTORE." Or you could even write a small paragraph about your eBay store, what it sells etc, and then provide a link to it if people want to find out more. If you have your own website, write an ebook that contains similar content and of course provide a link to your website somewhere within the ebook.

As you continue to sell your ebook with resell rights, some of your customers will also start to sell it and eventually their customers will sell it too. As time goes by your ebook will continue to be distributed, creating an increasing amount of traffic - your very own viral traffic tool. The more your ebook is distributed, the greater the potential for traffic to your eBay store/website.

2) Sell your Premium Product:- If you have a premium ebook then resellable ebooks can be used to sell it. For example, if you have a cooking recipes ebook that you have wrote containing 1000 recipes this could be your premium ebook. You could then use 10 or 20 of these recipes to create a resellable ebook. At the end of this resellable ebook you could leave a note such as "Want to get 1000 recipes just like this? Then Click Here." The Click Here will link to your premium ebook. If people like the recipes in your premium ebook then they are likely to go on and purchase the full 1000 recipe premium ebook.

As before the same principles apply, and as time goes by your resellable ebook gets seen by an increasing number of readers and should generate an increasing amount of sales. Obviously, the above recipe ebook is just an example. The principles above can be applied to almost any product/genre, allowing you to use your resellable ebook to promote and sell a premium product.

3) Sell an Affiliate Product:- If you don't have your own premium product then the same principles from above can be used to sell a product as an affiliate. An affiliate (if you do not know) is someone who sells a product in exchange for a commission on the sale. The one thing I would recommend if you are selling products as an affiliate, is to make sure that you have sampled the product before you promote it. Not only will it allow you to promote the product better (as you will actually know what you are talking about) but you will also be able to avoid products that are of a low quality.

If you are looking for a premium ebook to promote as an affiliate then ClickBank is a good place to start. It has ebooks on almost every topic you can imagine and the commissions are as generous as 75% in some cases. All you have to do is sign up and then generate affiliate links (through ClickBank) to promote each product. If buyers click and buy through your link, you will get a commission on the sale.

If you are looking for physical products to promote I would recommend Commission Junction. Again they have a very wide range of products and commissions vary from product to product. Like with ClickBank you can generate affiliate links via the Commission Junction website, and if a customer purchases through your affiliate link you get a commission on the sale.

4) Generate Leads:- If you don't have your own mailing list yet and are serious about doing business online then I have one simple suggestion. GET A MAILING LIST. It is quite possibly the most valuable asset you can possess in Internet Business. To explain the very basics of list building, you first need to sign up for an autoresponder programme (I use and recommend Aweber), build your list (using a variety of methods) and also maintain it (by providing value to your subscribers). Please bear in mind that this is a very, very basic analysis of list building and I would recommend you did some research on the topic before gettting your own list. I will be covering list building in one of my future 'Ebay Ebook Success' articles but if you cannot wait till then I would recommend Jim Cockrum's How to turn Auction Traffic into Cash. This is the ebook that I used to research and build my mailing list with the help of eBay traffic. Anyway, I'm going off topic here.

Once you have a mailing list, a resellable ebook can be a valuable source of leads. All you have to do is place a link inside the ebook for customers to sign up for your mailing list. Like before as distribution of your ebook increases, the number of leads it generates should also increase.

I hope this article has shown you the potential creating your own resellable ebook provides. Whereas someone else's resellable ebook can bring sales revenue, your own resellable ebook can bring this plus additional sales of your premium products, extra traffic, affiliate commissions and valuable leads. I am not suggesting that you cease to sell other people's resellable ebooks. In fact other people's resellable ebooks probably still comprise the majority of my eBay store inventory. However, even one or two of your own resellable ebooks can make a huge difference.