Two Effective Niche Marketing Strategies

Effective niche marketing ideas

Once you have chosen your niche and researched it you will need some ideas on what to do within that community to draw a huge stampede of traffic through your sites. One of the best methods of doing this is to find prominent members of the niche you are targeting and ask them if you can conduct an interview.

Take some time to research the people you approach. Browse through some news sites related to your niche and spend sometime in forums. Try to find out what the most popular forum threads with a lot of interest from the niche community. Write down a sample list of questions which you can easily modify for different people.

Next you should pick a number of people within the niche community and find out about them. You will need to find out their contact details, email address or a website where they can be contacted from. Make a short list and put together a short biography next to each of their names. Now slowly take your original interview questions and tailor them to each person.

Now there are various ways in which you can conduct the interview. Most of the time it will be easiest to conduct a text based interview where you email your list of questions and ask them to take some time to answer each question and email it back. Other people may prefer a one on one approach and you can record a phone call or audio conversation from your computer. The best way to interview someone would to be to actually meet them in person and have a friend film you. This would be excellent content to distribute on you tube or any other viral video sites.

Simple ideas such as this can be very effective in niche marketing. It's up to you to decide whether or not you intend to charge people to read, listen to or watch your interview. Most of the time it's better to brand the interview with your name and website and distribute it for free. The viral way this will spread around your niche will be highly effective at drawing traffic to your website. A simple email capture form will be all that's needed. Ask your niche to sign up to your newsletter in return for your interview. This is an easy way to build a list and a good reputation within any niche.

Another great way to draw traffic to your websites or to help you build a list of subscribers is to use forums. I'm not talking about using a signature with a link to your website in every forum post you make even though that is a very effective way and should also be used. You should make your own forum about your niche and spend some time to build a small community around this forum.

The more different topics in your forum you can make for different “sub niches” relating to your niche, the better. If you can promote your forums amongst the community then you will be well on your way to building your customer base in the niche of your choice. You may even be able to break your niche down in to sub niches and then target your niche more effectively by releasing a series of different products related to each sub niche.

There are a lot of forums out there, so you will have to be good at promoting and separating your forum from the crowd. Once you get a few regulars, word of mouth will spread amongst the communities and soon draw more people into your forum. Using the interviews to promote your forum is also a great way to put both of these traffic strategies together.

You can also use this forum to build your list as you will have a captive audience who are there because they obviously respect your opinion and have taken the time to sign up. They will be prepared to at least look at your adverts or requests for them to join your list and you can also use your forum to promote your other free products, interviews and videos.

Setting up a forum is easy to do. Most web hosts come with a one click install function for forums and other add-ons. In a matter of minutes you could be running your own niche forum and starting to build your own mini community. This combined with the interview method is a powerful strategy that will help you to create a successful niche marketing business in any niche you choose!