Promote With Your Press Release And Booklet By Kevin Nunley At Isnare.com Ezine Articles

One of the best ways to get media to use your press release is to offer a free booklet. Announce you have just released a booklet giving valuable details on a topic that interests the audience.

Most editors don't want to give free advertising for a product or service. But they will want to tell their audience about your free booklet. It is a tried-and-true technique that greatly increases response from both editors and prospects.

Businesses often say they don't want to use the booklet method because it is unoriginal. Being original isn't usually the best way to get media coverage. Media folks like to cover stories that have consistently worked for them in the past.

Center your booklet on a narrow, specialized topic. "How to get 20% better mileage with SUV's" or "10 reasons Internet customers don't order."

Booklets average 12 to 24 pages. Create the copy with a word processor or Blue Squirrel's popular ClickBook program. Most copy shops can print your booklet or point you to a firm that can do it.

If you are worried that response might be too great, ask for $1 dollar plus SASE. You can also instruct people to call to get the booklet. Have them call a coded extension number (ask for extension 131) so you immediately know they saw your press release and are requesting your booklet. This can be an excellent time to pitch related products and services.

Get Free Promotion Through Your Industry Trade Publication, Newsletter, or Web Site.

Will you get more response from an article in Business Week or a blurb in an industry newsletter? Many people who have experienced both say they get far better response from being mentioned in their industry trade publication, ezine, or web site.

Industry publications are targeted very closely to just the kind of people that want to buy from you. Mass media tends to reach a far broader audience. Your message can be wasted on a great many people who simply aren't interested in your subject or business.

Big mass media generally won't provide much information about how to contact you, background on your business, or details on your products or services. Trade publications tend to give you a lot more promotion.

Of ten the topic or product you want to promote is insignificant to a big general audience but of great importance to people in your industry. Your improvement to the E121 Printing Press won't create a ripple with your local TV station but can be front page headlines in Printing Industry Update.

Industries tend to have one to three magazines, newsletters, journals or websites that just about everyone in their business is familiar with. Call or email a half dozen people in the industry. Ask them which industry publications they read regularly.

Send your press release with a photo that helps tell your story. Be sure to include phone numbers and email address where you can be contacted at any time. Editors may have additional questions or need more information for a longer article.

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=137803&ca=Marketing

Important Notice DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.