Co-registration: The Ultimate Opt-in Email Marketing Tool

Permission marketing has become one of the most effective strategies for marketing and selling virtually anything online. Many of the top online marketers rely solely on opt-in email marketing for growing their businesses and they focus all their efforts on building a database of qualified leads.

Permission marketing is based on a fundamental principle in selling, which is the simple fact that the majority of people will not buy something upon 'first contact'. This comes down to trust and online many people are reluctant to buy something from someone they don't know and trust. Opt-in email marketing is all about establishing relationships and building trust with potential customers.

If someone enters your website you have the opportunity to make them an offer. If they decline the offer and leave, then you've probably lost them forever. If you offer them something useful (that they need and are looking for) in exchange for their personal details you get to keep this potential customer forever. One of the most powerful opt-in email marketing tools is the power of building a relationship. Just like in 'real life' relationships need to be built, cared for and nurtured to deliver. The same is true for building relationships online.

Sophisticated marketers online, spend their time and effort on building relationships and they are constantly designing new ways of growing their opt-in email list. In many ways this is the real challenge online. With a highly targeted and responsive email list you can quite literally 'print' money because every email promotion you send out will return as money in your pocket. One of the most effective email marketing tools that is still extremely underused, is that of co-registration.

With co-registration you can put your list building efforts on autopilot and you can quite quickly build a rather big opt-in email list that is highly targeted and potentially very responsive. With ‘traditional strategies you can easily spend weeks putting together an opt-in email campaign that yields little to no results. The reason why co-registration is one of the ultimate opt-in email marketing tools, is because it's so efficient. You can buy highly targeted leads for as little as $0.30 per lead. The ability to make multiple offers to that lead, in the long run, is potentially worth ten to a hundred times your initial investment.

The prevailing trend of setting up a squeeze page with a free offer and driving traffic to the squeeze page via pay per click is fast busy loosing it's effectiveness. With so many free offers floating around it is becoming harder to get people to opt-in to your list. With co-registration you bypass a lot of the problems involved in building an opt-in email list to market to. Co-registration is quick and you can rapidly build a huge list. It requires very little work from your side and the leads you capture tends to be of a high quality – providing that you use a good co-registration service.

If you are serious about growing your online business then using co-registration as an opt-in email marketing tool can proof to be a very valuable investment. A highly responsive opt-in email list is one of the most valuable assets in an online business and with co-registration you can rapidly grow your income and your business. If you are looking for a fast and cost effective opt-in email marketing tool be sure to check out co-registration. If you consider the fact that a co-registration campaign will cost as much as a pay per click campaign, it's well worth a try and you only pay for the leads that actually opt-in to your offer and not just for clicks.

Co-registration does take a bit of trail and error to get right, but you can do some cheap testing and once you get it right you can scale your campaign and let it run on autopilot. Be warned though: don't jump in and try to get 100 000 leads on day one. Start small and keep tweaking it until you are happy with the results before you scale it up. Make sure you use a reliable co-registration service with a proven track record and not just some spamming service. Once you get the hang of co-registration you will see that it is one of the most effective opt-in email marketing tools out there – and the best part is that it is highly underused by the majority of marketers.