100 Tips To Market Your Music – Part 2

We had so many ideas for Indie and unsigned musicians, singers and songwriters music marketing tips that we couldn't fit it in one article. Here is Part 2 of the 5 part series with more ideas to get the word out on your music.

Promo Tip #21 Get online air play. There are a lot of indie radio webcasts, join sites and do what you have to do to get on the playlists.

Promo Tip #22 Create an interesting banner to drop in your forum signatures or other online locations. Many message boards will let you leave a link and/or banner in your signature, but don't like blatant advertising.

Promo Tip #23 Brand your name across the world and be ever mindful of the image you wish to portray whenever out in public or online. When it's in print, it's permanent.

Promo Tip #24 There is such a thing as overkill, in that it is better to describe your band/music as "we sound similar to the Beatles" rather than "we are the biggest thing since Led Zeppelin!" (or better than). So word your description accordingly.

Promo Tip #25 The music business is in the business to make money. If your career is in music, know when to be businesslike.

Promo Tip #26 Learn every area of the business you are in. Knowledge is power.

Promo Tip #27 You must network. Meet people, get out there, shake hands, listen to them as well and let them know about your music. Build those relationships.

Promo Tip #28 Be on friendly terms with other bands and artists in your area.

Promo Tip #29 Create a street team, online and/or offline - they are core people that wish to help you further your marketing efforts. Give away free tickets, CDs or merchandise to your street team as incentive.

Promo Tip #30 Announce every song, every CD, decent chart position, contest win, top sales on releases, announce anything and everything to stay in the public's eye. If you can't write a decent article up for the press release, get someone that can. Write a review of every gig and get feedback from local VIPs, fans, whomever matters and include the best quotes. Is it news worthy? Write and promote it. Get the most mileage you can from your promotional tactics.

Promo Tip #31 Never mail your CD without a purpose or a contact person's name on it and expect miracles. Far better that the contact person knows to expect your CD, his or her name is spelled correctly, and you are mailing it to a company that actually works with your style of music.

Promo Tip #32 Wear your band! Get a jacket, t-shirts (etc) and add your band name or logo on it. Wear it everywhere and be a walking advertisement. If you have a niche fan base, think of a merchandise item that they need that of course has your name on it!

Promo Tip #33 Create an interesting band logo. It can be a conversation starter or a potential contest question.

Promo Tip #34 Join a Songwriting Circle. This is a local idea (though it is possible through the Internet), to meet with other songwriters in your own area and share your songs. You can get feedback on your work, share ideas and tips, possibly collaborate on work, learn about what's happening locally, help each other in many ways. If you wanted to start your own circle or look for one, you could use Craigslist for your Wanted or Needed post. Most ask that you be open minded and dedicated, with a willingness to listen and give feedback.

Promo Tip #35 Burn your best song as a single. On the CD and cover include ALL contact info, website, names, etc and distribute that CD wherever you go, for free.

Promo Tip #36 Have a custom vinyl car wrap created about your music/band and put it on your car. OR a use a magnetic door sign for your vehicle will work as well.

Promo Tip #37 Cross promote online on your web sites with local bands as well. You give them a boost on your site and they give the same back to you. Ask other people to LINK TO YOUR music site from their website!

Promo Tip #38 Introducing your band whether in person or online has a lot of similarity in speech writing techniques, in that you have to grab the reader or listener or viewer in the first 30 seconds. Your opening line needs to have punch, snag the audience and reel them right in. Remember the rock group KISS and "Are you ready to Rock?!!" Find your attention getting line and use it. Don't fall victim to the less inspiring, "um, hi guys, um, we are the 'Example' band..."

Promo Tip #39 Use Internet class ads as well as local newspapers to promote upcoming events and possible collaborations with others. Print papers and magazines need advance notice so plan accordingly.

Promo Tip #40 Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.

But wait, there’s more! This is Part 2 of a 5 part series on music marketing tips and ideas. See the rest of the series for even more ideas!