Internet Marketing -Why Do So Many Of Us Get It Wrong? By Dave Bromley At Isnare.com Ezine Articles

Imagine the scene, it is a marketing seminar and on stage there is one very successful marketer who makes thousands of dollars every week. Sitting in front of him or her, are 300 hundred hopefuls who don’t make thousands of dollars a week but would like too.

The marketer explains exactly how he does it and invites everyone in the audience to copy his methods and also earn his kind of money.

Out of that audience of 300 how many do you think will actually follow his advice?

100? 50? 10? More than likely no more than 1 or 2 if you are lucky. Yet the audience have probably paid a lot of money to sit at the feet of this “guru” and listen to his words of wisdom. So why are so many of the audience getting it wrong and not reaping the rewards that are so obviously there for the taking?

It is simply because any successful entrepreneur can provide a step by step plan for others to follow but what they cannot give you is the essential ingredient which has to come from you. That ingredient is “Focus”.

How often after attending a seminar, reading an e-book or watching a DVD have you become convinced that “this was the answer”. Here you have a guaranteed way for you to make money. You go away full of enthusiasm and ready to take on the world.

Having made your start things do not move along as quickly as you had hoped, it is not quite as simple as it first seemed. But then this e-mail arrives, another “guru” has discovered another fantastic secret to making money on the Internet, but he is only going to pass this secret (for a fee) to a very select few. Surprise, surprise you are one of the selected few. This really sounds great, perhaps you should put the other project to onside for a while, and after all you can always come back to it later.

Does this sound at all familiar to you?

I suspect it does because we can all be guilty of not focusing on our goals. One of the main problems is that we do not define exactly what we want to achieve before starting a project.

Once you have found a program or system that you think will provide you with the income and life style that you want you need to sit down and draw up a plan of how you are going to proceed. Set yourself some measurable targets and time scales and break everything down into achievable sized portions. In other words start goal setting and make sure that you know exactly what you want your final results to be.

All you have to do then is take action and get started. In the coming months you will have some successes but you will also have knock backs. Accept this as part of the business but never lose site of your ultimate objective. Keeping that ultimate objective in the forefront of your mind is what focus is all about. When some new offer or opportunity comes up ask yourself the question, “Will this help me achieve my objective or not”?

If the answer is no, then dismiss it and get on working towards your goal. The quickest way between two points is a straight line, focus on staying on that straight line and you will arrive all the quicker. Start going off on tangents and your journey is unlikely to ever arrive at its final destination.

So to succeed, pick your plan, stay focused and just do it.

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