How Do Resale Rights Products Differ From Private Label Rights Products?

If you are confused about the different licenses attached to information products or software that you can buy and then resell, you are most definitely not alone.

Many people starting out in an Internet based business (and some that have been at it for years) are befuddled by all the terms relating to Resale Rights and Private Label Rights products.

In fact there are only three terms you need to understand to have a strangle hold on the whole Resale Rights realm. In a nutshell, it works like this:

A Resale Rights Product
You may sell the product. You may not sell the right to sell the product. This product is for your customer’s personal use only. You are bound by the terms and conditions of Resale Rights license. Neither you nor your customer may alter the product.

A Master Resale Rights Product
You can sell the product. You can sell to your customer the right to resell the product to his or her customer. You are bound by the terms and conditions of Resale Rights license. Neither you nor your customer may alter the product.

A Private Label Rights Product
You can sell the product. You can sell to your customer the right to resell the product to his or her customer. You MAY alter the product. You may sell to your customer the right to alter the product. You are not bound by any conditions.

Those are the basics of Resale Rights. But like war and taxes, things become complicated.

Master Resale Rights without Resale Rights
Many (most?) Master Resale Rights products no longer give you the option of reselling the product without the Master Resale Rights. When you sell the product you must pass on to your customer the right to resell the product. The Master Resale Rights license is often embedded in the product itself.

This is good for the author, he or she gets many folks selling his or her product and clicking on the links. It isn’t quite so good for the seller, who gets more competition.

Because no term, such as Mandatory Master Resale Rights, has been coined for this type of license there is no way to know at a glance just what sort of Master Resale Rights license a product carries.

If you want to be able to sell a product and the right to sell the product as separate items you’ll have to examine the license and also look closely at the product itself in case the license is embedded in the copy.

Restricted Private Label Rights
Sometimes PLR products do have restrictions in the license. Usually these restrictions are about product use and sale price.

The author may insist that the product be sold for money or, as is sometimes the case with PLR articles, bar the buyer from selling the original product without substantial editing.

Restricted PLR products are not wide spread. Usually if a product carries the PLR label you are free to use it any way you like. If you are concerned that a product you are interested may have unwanted restrictions look for an Unrestricted PLR label or contact the seller.