What Should A Professional SEO Service Consist Of?

There are many SEO firms on the internet offering their SEO services and for potential customers it is very often hard to make a decision on which one to choose especially if they have no any knowledge about SEO.

This comprehensive article is aimed to guide through the basics of a full professional SEO service in which potential clients are interested to purchase.

First of all, there are many aspects which should be considered prior making a final decision. There are eight phases we will go through and explain the importance as well as the benefits of each of them.

Phase nr 1

Negotiation and consultation

It might not sound as something related to SEO but it is the very first step you should make prior anything else. We presume that before buying anything from somebody or a company, you would like to get more acquainted with that person or the company itself. As a conclusion it is advisable to contact the potential SEO service provider, ask questions, exchange a few emails and simply get to know each other better. These way clients can learn and trust much more in a person or company than just what actually is presented on their website. In case you have successfully passed through this phase, you can jump to the next ones which are more related to the actual stages of an SEO service.

Phase nr 2

Complete review of website

There are many clients who have already built their websites and only after that they are appealing to SEO services. This method is totally wrong and shouldn’t be approached as it might be ineffective and more costly for the client. This happens usually when client considers that they know how to build a search engine friendly website or simply are not aware that SEO is not just about promoting by exchange of links. There are also situations when a client has had an SEO company with which he is not satisfied and want to switch to another provider this time one which can be more effective. By a complete review of your website we understand the following: checking the link structure of your website, usability, spiderability (how easily and effectively can the content of your page be crawled by search engine spiders), theming (authentic content which should not go off the main topic), keyword density, HTML validation etc. All these factors are considered as on-page optimization factors. Now let’s take you to the next phase.

Phase nr 3

Competitive research

As there is almost no any industry which would not meet any competition on the internet, this phase plays a top key importance to be included in a professionally conducted SEO service. How could any online business especially a newcomer perform successfully without knowing its competitors? You have to be prepared before is too late and rather do it right from the beginning than find yourself in an undesirable situation. What are the main points you should know about your competitors? First of all you have to be aware of the level of competitiveness i.e., how difficult it would be to beat down the major competitors in the SERPs. You also need to find out what are the strengths and weaknesses of your competitors as well as who are their partners with whom you should try to build more advantageous business partnerships. The next phase should be considered to be carried out together with this one. Let’s go and find out more in Phase nr 4.

Phase nr 4

Competitive keyword research

You will need a set of keyword terms or phrases for which your website should be optimized in order to achieve high rankings in major search engines’ listings. Keywords are categorized from general to more specific. It is generally known that more specific keywords are attracting less visitors but with higher CR which will lead to a higher ROI. One good example is, if someone from New York wants to rent a limo and types into the search box “rent a limo” it would result general results while in case he types in “rent a limo in New York” his chances to get what he needs, increases significantly as the term is more specific and targeted to the product or service. You should also know what are the less competitive keyword terms for which you could rank easier in a shorter period of time and which are those with higher competition requiring more effort and time to get listed in top of search engine result pages. It is advisable to start working on achieving top rankings for more specific and less competitive keyword terms then step by step working on the more competitive ones and beat your competitors.

Phase nr 5

Search engine friendly website development

The question is, are there search engine friendly websites and none search engine friendly ones?

The answer is “Yes”. Actually what makes a website search engine friendly? Well, as long as your pages can be crawled by search engine spiders and read the contextual content which will be indexed in their databases than you can consider your website search engine friendly, however there are many aspects to be considered. What makes a website none search engine friendly? Pages built up using frames, flashes, too much JavaScript, texts in images, higher percentage of code than actual content etc. As a conclusion, in order to make sure your web site is search engine friendly then you rather pay for this to your professional SEO provider than wake up that your site has been created by a very good designer who lacked the SEO know how.

Phase nr 6

SEO Copywriting, Articles and Press releases

This phase is almost the most important stage of a professional SEO process. By how your pages content is written is crucial. The content must be authentic, unique and related to the topic. The content is actually the food you are feeding the search engines. The information you provide to the search engines, will determine your value among other same related websites.

A well written content which is informative as well as attractive would increase the link popularity of your website making other website owners referring to your pages without your request to do so. In addition to this, there are the Articles and Press releases which are also very important to make you more popular on the World Wide Web. From time to time it is advisable to write Articles or Press releases about your industry then distribute them on the internet through a network of Article and Press Release submission websites.

Phase nr 7

Link building campaigns

It is sometimes considered the second most important phase of a whole SEO process. This is one of the most widely known promotional tactics approached by website owners and SEO service provider companies. Professional SEO companies are aware of all the know-how about how to conduct a link exchange campaign to be effective. It is a huge mistake to think that the more referring links you have, the greater your chances to get listed top in SERPs. Much more important is the quality of a referring link, where it is positioned, the age of the link, what is the ranking of the referring website, PR value of the page, anchored text used and many others.

Phase nr 8

Monitoring, Reporting and Controlling

Finally we have reached the final phase. It is said and is perfectly true that a website is never finished. Only by monitoring results we can see what is working and what is not working. There are test periods and as soon as we notice something which does not meet our expectation then we should act in a way to make it perform better. Sometimes only a small adjustment is enough to reach our goal. There are two main categories which should be monitored. The first is your website statistics, unique visitors, demographics, length of visits, referring sites and so on. The second is the SEO campaigns, how many links have been achieved, what is their quality, keep track of referring links, checking the rankings of web pages for the targeted keyword terms and so on. This is on ongoing cycle which should be constantly followed and modified where needed as everything is dynamic in today’s world especially the internet.