5 Ways To Test Your Mlm Landing Pages By Jon Roussel At Isnare.com Ezine Articles

The first and most important thing about any mlm landing page you create to build your list with is testing. Even testing two different headlines can make all the difference in the world.

It is best to use a mlm landing page on a site that is designed to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a mlm landing page in front of the information about that product or service is an effective strategy.

This keeps readers from being distracted; it sifts and sorts prospects by level of seriousness; and it gives you a list of interested prospects that you can go back and market to repeatedly.

Don't put a mlm landing page in front of your portal site, your branding site, or your blog. Putting a mlm landing page in front of those kinds of sites does not work well. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.

Start split-testing your mlm landing pages. You can do that easily with something like Marketing Makeover Generator, or if you have 1ShoppingCart or AWeber, you can use their split-testing tools. You can also use something like Ad Trackz. It is inexpensive and it works well. It is fairly easy to learn how to use if you are willing to study and practice this.

When we know who our prospects are and what makes them buy, we can start to answer the big question: why should they buy from you? Lead with benefits, not features. Don't skimp on the persuasive content of your copy. Go as far as necessary without being hypish or misleading. Using a system that maps the customer's buying process to your selling process is a good idea..

Know What action you want visitors to take. do you want them to subscribe to a list? To purchase a product? Make it clear and prominent on the page. Let the visitors know by taking that action, they'll understand what happens next.

Test everything on your landing page, but that would be a waste of time. Focus on the most important items, such as:

* Bonus gifts
* Coupons
* P.S. messages
* Guarantees
* Opening sentence images
* Closing sentence images
* Calls to action
* Headings

But remember, test only one element of a page at a time. If you test all of them at the same time, you won't know what worked and what didn't. Adjust your headline and test the one you have now with the new one. Test the wording on your opt-in button, test putting a picture on the page with leaving the picture off the page. (If you're going to use a picture, make sure it's crisp and very tight-looking.) Test everything, but only test one thing at a time. Keep tracking and testing and you will have mlm landing pages to that attract hundreds of subscribers and customers.

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