What Is Pay Per Click Advertising? By George Meszaros At Isnare.com Ezine Articles

Search engines, such as Yahoo and Google, provide listings on a per bid basis called PPC (Pay Per Click) advertising. PPC has evolved into one of the most exciting forms of online advertising. In the past, websites received traffic through organic results. Note: Organic results are accomplished by website optimization, link popularity, and many other factors. The highest bidder for keyword phrases typically drives PPC results. The more you are willing to pay for a click the higher your link moves to the top of the paid results. PPC is one of the most effective online advertising methods.

Practical example: A banner ad campaign might cost you $50.00 per thousand impressions. You can expect a 0.5 percent click through rate that should result in 5 clicks to your site. That means that you are paying $10.00 per click. Let’s say you have a 1 percent conversion rate, and you need 100 clicks to get one sale. The 100 clicks will cost you $1000.00. Now, consider your margins. Can you afford to advertise through banner ads?

Why Use PPC?

PPC advertising is infinitely more effective than banner advertising. Instead of paying for impressions, you are paying for clicks. To take it one step further, you are paying for qualified clicks. Only people searching for your selected keywords see your PPC ad, therefore, only interested web surfers will be able to click your ad. PPC give the advertiser more control than any other form of advertising technique. In addition to getting immediate traffic to your site, PPC can help you get quick feedback.

PPC can help your business with your organic search efforts. Before you optimize your site for a certain keywords phrase, you can test it in a PPC campaign. Once you quickly test the conversion rate for a keyword, you can dedicate more time to improving organic results for the same keyword. You might believe that a certain keyword is the most important keyword for your site. With the help of PPC, you can test your theory. If your theory was incorrect, you can try another keyword. It’s better to spend a few dollars on a theory than to spend several months. The instant feedback is one of the most revolutionary aspects of PPC advertising.

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