Does Your Website Have A Squeeze Page? By Mark Walters At Isnare.com Ezine Articles

Every time webmasters and work at home business owners think they have mastered the Internet, the search engines change the rules. There are two reasons for this. The first reason is to make it easier to recognize older sites that are not changing.

The second is to make it easier to offer visitors good search results.

Squeeze pages, or lead capture pages, have been around for a long time, but they are just catching on with webmasters. Most new webmasters are overwhelmed by all the internet marketing information needed to turn a website into a success. Once the website is finished, then they must learn about blogs and forums. Page Rank and inbound links are another problem that needs to be tackled.

However, many of these internet marketing tools are vital to success, and leaving them too long can result in lost income, and even failure.

Learning the basics is good, but after a month or two, many work at home business owners become tired, and stop surfing looking for new information. Or, they run into so many ‘spam’ sites that say the same thing, and try to sell the same products, they believe they’ve learned everything there is to learn.

Those who continue learning are continually frustrated. They wished they had learned the information earlier, and increased their profit margins and ROI, Return On Investment.

Why make a squeeze page now? A squeeze page is a one-paged advertisement that encourages subscribers to join an email list, or clicks on links leading to your products and services. Notice that subtle different between a squeeze page and a buy-now page.

The idea of a squeeze page is to make a quick and eye catching way to grab visitor’s attention within the first few seconds.

The page must entice them. Most visitors leave within a few seconds. The squeeze page should make them stop and think twice before hitting the back button, or starting another web search.

The problem is that many people mix up the idea of a squeeze page and a high-pressure sale’s page.

A squeeze page is often written in uppercase, bolded, underlined, highlighted and fancy fonts. But, it also offers something instantly. It does not force the reader to surf to the end of the page to learn that they must pay $200 to access the information and benefits.

Online marketing businesses need a sales page. This page is mistakenly promote in traffic exchanges and search engines. These pages explain the program or service, and they do have attention grabbing information, but they are longer in their description.

There are also landing pages. There are articles that offer solutions to problems and lead the visitor deeper into the website.

The sales includes testimonials from happy customers, but they shouldn’t include the information from the squeeze pages and landing pages – that is what makes them too long.

The sales page outlines the features, bonuses, and benefits of the product, and a reason to buy-now.

Most people need to see an ad three times before they think of buying. They may purposely ignore the buy-now page, flipping through various landing pages, and squeeze pages, until they realize that they really do need to buy the product or service.

The squeeze page is only meant to capture attention and keep the reader involved. In fact, instead of asking the visitor to buy anything, it may direct them to specific articles, blog posts, or forums in the network that will help them solve a specific problem.

There are software programs that create squeeze pages. The content is free. Just make sure that the finished product sends the message the visitor needs. After all, a web page which makes a mortgage broker look like a used car sale’s person will never produced the desired ‘decision to buy’ clicks

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