Google’s Take On Your Landing Page By Joel Christopher At Isnare.com Ezine Articles

With Google being one of the biggest online companies in the world, you will really have to stop and listen to what they have to tell you when it comes to your squeeze or landing pages. They have valuable nuggets of wisdom that can give you more savvy in your internet marketing business.

Google’s first tip for squeeze pages is to keep your objective in mind. You need to ask yourself the following questions: Are you for sale? Are you going for a lead? Or are you going for download? These are just three of the things that you can do with your squeeze page.

Another tip is for you to refer to specific keywords. Offers call to action on your landing pages. Free download sounds more appealing to people than any other flashing prose in their computer screens.

But when they get to your site with the hope of getting a free download and you require them to opt-in, it’s not free. We can debate that but probably a better way to go about that is to say, subscribe for free download or subscribe for download. This leads to the next tip which is make your ads as clear as possible.

Make you landing page navigation simple and help people get what they want. Don’t create obstacles and sure that people can get back to Google by clicking the back button and sure that you don’t have a popup or pop under on the landing page.

Now, Google’s definition of a popup or pop under is only when a new window opens. So the dynamic HTML fly-ins, slide-ins those are okay because the new window does not open. It is part of the existing webpage and you can use those to boost your sales.

For specfic opt-in pages, Google advocates that you keep your sign up simple as possible. Always go for the very minimum of what they could fill up. And after that you must also make sure that you give them something of equal or greater value for the information they give you.

In a nutshell, Google’s guidelines states that if your squeeze page is just squeezing them to a sales letter, you can get in trouble there. So you really must strive to offer a little bit of value of free downloads or free lessons.

Of course, notwithstsanding the fact that you are an internet marketer, those free five lessons can be disguised as informational sales letters. Subtlety is key to your success.

Clearly, there are just so many landing page approaches to choose from. You can go direct to merchant or earn via the Google cash method. You can send people to the review page where it basically reviews different products and compares them. You can do the pre-sell then squeeze. You can do the squeeze then pre-sell. You can also squeeze your way to merchant or download.

Whatever method you choose, just make sure you are not violating any rules and that you are really giving something of value as much as you are receiving valuable information. While you can get sales from deceptive means in making people opt-in, it is the element of trust that makes you get to keep your customers.

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