Construction Industry Firms Have Huge Opportunity In Search Engine Marketing By Phil Robinson At Isnare.com Ezine Articles

Companies and suppliers in the construction industry are behind most other industry sectors in the construction industry when it comes to taking advantage of the internet marketing opportunities available online. While this is a problem, it represents a huge opportunity for forward thinking firms that want to make sure they get in early.

In comparison to other sectors such as finance, recruitment, online retail and travel, there are a small number of firms really taking online marketing seriously. Therefore, low competition equals far lower costs of entry for internet marketing activities such as pay per click marketing and search engine optimisation. For example, finance sector firms are paying up to £20 per click on Google for phrases such as debt management which compares to as little as 50pence a click for bidding on phrases such as ‘construction services’. Furthermore, competition for natural search engine rankings is insignificant in comparison to finance and travel sectors.

The people responsible for bringing the industry up to speed with allocating money to search engine marketing are the Marketing Managers and Marketing Directors of the major construction firms. To assist I have released a 28 page eBook written specifically for Marketers in the Construction sector. This can be downloaded free from
http://www.clickthrough-marketing.com/resources/construction-report.php

The ebook contains search engine key phrase analysis on 23 key areas of construction including; machinery, plant hire, property development, building, architects and engineering. Also included is a fascinating insight into the most popular brands being searched for online – in April 07 the top 4 were Persimmon, Bryant, George Wimpey and Belway Homes. The research in this industry report is based on search behavior and data on search engines from the 31 days of April 2007 and contains exact Search Phrase and No. of Searches.

There are vast numbers of people searching for all types of construction products and services, plus competition on Google, Yahoo & MSN is low because only a small number construction companies have an effective Search Marketing campaign in place.

What does this research tell us?
Market share comparisons – the number of searches for each phrase gives an insight into the comparable number of searches of each search phrase type. For example, ‘Building Material’ (87,124 searches) is more than 2 times larger than ‘Builder Merchant’ (36,492 searches).

Brands market share comparisons - the number of searches for each phrase including a brand gives an insight into the comparable number of searches for major brands in the construction sector. For example, ‘Persimmon Homes’ (165,640 searches) is more than 3 times larger than ‘Bryant Home’ (45,086 searches).

Most Popular Phrases – up to 100 of the highest count search phrases for each category are included in this report. This gives a starting point for identifying which areas your Search Engine Marketing efforts should begin and which phrases may give some ‘quick win’ opportunities from Pay Per Click Marketing.

To download the free industry report go to:
http://www.clickthrough-marketing.com/resources/construction-report.php

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