How Unopened Email Can Sell Your Business… By Allan Scott At Isnare.com Ezine Articles

There’s no excuse for writing a bad newsletter. After all, everything you publish about your business reflects back on it in some way.

But did you know you can sell to a client simply by putting a catchy subject line on your email?

That’s it. Nothing more. They don’t even have to open the email.

An example? How about this:

‘Never mind platform 9¾ - there’s some real magic just over the bridge…’

Why? Because the wine merchants who put out this newsletter happen to be based in a station!

But here’s a true story that illustrates the point even more clearly – not from a newsletter owner, but from a newsletter reader…

‘I was checking through my inbox – as I do every morning – and noticed an email from someone I know. I know him well now, because he uses your service to send me a regular monthly newsletter, and I also know he deals with commercial mortgages.

I was a bit pushed for time, so I didn’t actually open it – but I thought about him several times on the way to my first meeting.

During the meeting, it became clear that the person I was talking to actually needed a commercial mortgage.

So no prizes for guessing who I recommended…’

Sometimes it’s not about the quality of the newsletter – or even what you say.

Sometimes it’s just about putting your name in front of a key contact – every month.

Just telling them you’re still there, and still value the relationship.

And giving them an eye-catching subject line that’ll draw their eye to the sender’s name.

Like these, for example:

‘New car? Don’t worry – it’s complicated.’

‘An investment? Or a way to fulfil your dreams?’

‘Are YOU bovvered?’

‘What to do when the Bank says NO.’

At Newsletter Genie, we specialise in eye-catching subject lines. Not to mention helpful, informative, and eye-catching copy and layout to go with them.

So if you’d like to know more, just get in touch!

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=182698&ca=Marketing

Important Notice DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.