The Keyword Sales Pitch

Sales people are tenacious, dogged and very difficult to get rid off. But selling your website is terribly important and when the main object is to make sales or convert a visitor into a buyer, you need to understand the technique to do so.

The technique revolves around the aim to convert those visitors into customers who are in need of any of the products that you sell. This is a hard line approach from the perspective of the search engines but to the user your site will need to come across as authoritative, organized and credible while encouraging serious customers to buy form the website.

Let's assume you want to sell handbags. As someone interested in buying a bag, the best place to start is to type in the term “handbags” in the search engine and go. Since this is the easiest way to represent the product you are looking for, the best and most suitable domain for this product with respect to the keywords will be http://handbags.com. Remember, that your domain should read dot com as most people are conditioned to associate dot come with the domain name. It’s easier to remember!

As the visitors (Read potential customers) find this website for the very first time, it’s vital that it has recollection value, and more so if these people don’t buy the products the first time or if they buy a handbag and come back simply because they really loved the quality and price of the product.

So now you need to choose a domain name. If your choice of domain name is already bought, you need to try to come up with suitable variations or something that has high recall value for your product. Some of the variations of handbags can be:

Hand-bags.com
Hand_bags.com
Handbags.com
Handbag.com
Hand-bag.com
Hand_bag.com

You can also try to be creative and come up with your own domain name for ex:

Fakehandbags.com
Handbaghouse.com
Handbagstore.com

Typically, all domain providers offer suggestions for domain names variations as well. But you must try to stay loyal to the original keyword as far as possible.

After all, the Domain IS your Keyword.

Since your domain acts as your keyword, every internal link you create will have to reinforce your domain’s relevance. Even your web pages should cater to this thought. Optimizing your keyword is an easy task. You can start by creatively using the domain name to make title, Meta tags, descriptions and much more like with handbags.

You can use every optimization technique for images, links and content through the pages. Fill all the Meta tags with your keyword and use names for links as well as images related to the keywords such as:

Fendi-handbag.gif
Leather-handbag.gif
Fancy-handbag.gif

Note: You must use a minimum of 3 images that carry a visual appeal and are relevant to your domain name or keyword and don't forget to use alt tags with your keywords. Don’t use abstract pictures such as where the handbag can’t be seen or where the handbag is mutilated etc. You should have a professional quality pictures of your products so that they are displayed in the best light and are able to tempt the visitor enough to appreciate it and buy it.

Now using the keyword phrase, you need to develop a keyword rich web sales copy for a single product. You must keep in mind that every aspect of your web copy from the header to the footer and the copy in the middle attracts the search engines as well as works to satisfy the website visitor.

This way you eliminate any chance of the visitor straying from your page and move to the next handbag website. Offer your visitor information in a way that they can assimilate and understand. This could mean articles and addressing queries on handbags etc. Articles are also an excellent way to build links and satisfy search algorithms. Finally, you have been successful in giving the customer what they actually want – information about the products on sale, your company, the background, and useful information about how to place an order and the after sales service and support information.

After all, the main reason you are on the Internet is to make sales. So you need to ensure that the sales process is simple and easy for every type of customer. Since your customers’ time is precious, your precise and well-defined keyword focused website will not only be successful in delivering what is required, but also assuage their fear of the unknown and their frustration in not being able to find the right product.

So build a successful business by helping your customers with a keyword rich site!