Article Marketing - Crafting Your Resource Box For Maximum Results By Sonya Uele At Isnare.com Ezine Articles

You wrote an incredible article from the beginning to the end. Your reader is hungry for more information on the subject. Since you gave them valuable information and demonstrate your expertise through your article, your reader couldn’t resist hunting you down for more. That’s why you must craft your resource box carefully.

With that saying, let‘s go into some important element that you need to know about your resource box. This is the author bio that is below your article body and it’s also known as your sig - a short for signature.

Your resource box should include the following;

Your Elevator Pitch: This is 2 to 4 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your Unique Selling Proposition.

Your Call To Action: You've got them warmed up and now it's time to lead them to buy from you or visit your website. This is where you ask for the sale. Best to only give one specific call to action.

Your Name: Your name and optional title should be the first thing in your resource box.

Your Website Address: in valid URL form. Example: http://www.007mai.com

In addition to including your website address, you can craft an anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term Article Marketing, I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it.

For better results, try keeping the size of your resource box so that it's no larger than 25% of your total article size. Avoid advertisements or pitches for products that are not relevant to the topic of your article. Stay away from listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. And lastly, don’t try and list every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.

The body of your article is where you give and the resource box is where you get to take for your article marketing gift of information. The resource box is the currency of payment you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

When done right every article you give away will pull in great results. Remember to craft your resources box smartly but keep it clean. You don’t want to loose your creditability and reputation.

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