iSnare.com - Free Content Articles Directory
Authors Contents [Advanced Search][Add OpenSearch][Job Search]
Distribute your articles to thousands of article sites for only $2 and below! Read more...

Index  Writing
 

Loving Your E-zine

 
[ Contact the Author] [ Send to a Friend] [ Article Publisher] [Make PDF] [ Print] [ Bookmark & Share]
 
Read our Terms of Service before reprinting this article. The submitter specified above has claimed the rights to this article.
Dawn Goldberg

We all hit that place in the life of our E-zine, that place where we just sit at our computers scratching our heads. "Oh, what to write, what to write!" we moan and lament.

In times like these (yep, this mistress of E-zines Made EZ experiences it, too!), it's good to revisit why you have an E-zine and the benefits it provides - for you and your readers.

First, think about why you started your E-zine.

* Because you had something to offer the world. Perhaps you're an expert in corporate assessments or in organizational strategies. You have TONS of information that people in your target market would find helpful.

* You wanted to touch your target market as often as possible. Remember, it can take 7 - 10 touches to convert a suspect into a prospect. Alexandria Brown, the E-zine Queen, is always amazed at people who have been on her E-zine subscription list for 4 years before buying anything. Patience, my dears, patience.

* Writing is something you can do, or you wouldn't have started the E-zine in the first place. Perhaps you love to write. Maybe it's the one place where you can be a little flowery and whimsical, or where your dry sense of humor shines through.

Next, think about what your E-zine means to your subscribers.

* Each month (or every week, or every two weeks - whatever your schedule is) your subscribers depend upon receiving your E-zine with helpful tips. Believe it or not, skip an issue, and you'll hear about it. I remember reading a story when I was a little girl about an old woman who lived by herself and started to feel as if she didn't matter: she was alone, she didn't seem to have friends, etc. One day, she decided to stay in bed. A couple of hours later, people were banging loudly on her door. "Your tea kettle didn't whistle this morning. I slept in and was late for work!" said the milkman. "And when I didn't get my milk this morning, the baby was hungry and crying," said the mother. And so it went. You'll find that your E-zine has a similar impact.

* It's a ready source of information and reference. It's like being handed a Word of the Day. For those of you who like the Word of the Day, notice how you try to use today's word. Imagine your E-zine like that. Your subscribers receive your information and try to apply it.

* It's a calling card. You're that communications expert, right? So, when you send out your E-zine on the importance of communication in the workplace with a blurb about your corporate communication workshops, one of your subscribers sends it to a friend who is looking for a company to present such a workshop.

Finally, getting that issue out for this month (or week or whatever) creates its own benefits.

* That's one more that you've completed. Done for this month!!!! What a good feeling that is to have completed one more task on your to-do list. And it's easy! You're just writing about what you already know. You don't have to do much research; you just write.

* Each article you write has its own marketing benefits. Perhaps you submit your article to article directories. This article is different from the last, and so you have a new topic and new keywords to attract more people.

* Think of each article as a chapter in a larger book. After a time, you might want to compile the various articles into a special report that you can offer as a gift or offer as a product. I can see the collection of articles I've written being a fabulous addition to my E-zines Made EZ manual.

Hopefully, this has renewed your passion and interest in your E-zine. If your energy and excitement around writing your E-zine have been high, then keep this handy for those times when you're a little low on the energy scale.

Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Dawn Goldberg is founder and Chief Writing Officer of Write Well U, helping people improve their writing skills. You can find out more about Dawn, Write Well U, and all the programs and services to help you write well at http://www.WriteWellU.com.
Article Tags: article [See Dictionary], ezine [See Dictionary], subscribers [See Dictionary]
Got a question about this article? Ask the community!
Article published on October 14, 2008 at Isnare.com
 
Rate this article:

Writing With Power
Submitted by: Dawn Goldberg

You want to appeal to your audience and deliver your message in a way that rouses them to action, or makes them think, or laugh, or cry; you want to make an impact...

Top Ten Writing Challenges
Submitted by: Dawn Goldberg

Communication When you talk with people on the phone, there’s tone, pitch, speed, and volume to convey meaning...

The Story is in Your Head: A Guide to Writing Faster
Submitted by: Mary Simmers

Writing is easy though for those who are first timers, you guys might find it hard to start your writings...

Clever Wordplay in Titles: Getting the Reader to Dig In
Submitted by: Mary Simmers

Being a writer takes a lot of responsibility One of which is to catch your readers attention and interest while reading your article...

How To Vary Your Sentences
Submitted by: Mary Simmers

Did you know that variety is the spice of life Therefore, it has no different in writing, where monotony in style can kill even the most profound ideas in the reader’s mind...

Report Writing Tips
Submitted by: Mary Simmers

Report writing can come in different shapes, depending on your topic and supervisor’s requirements It can also contain all or just part of report writing components...

Varying Your Sentence Structures
Submitted by: Mary Simmers

If you have the guts to write a quality article or content, then is normal to possess such character...

How To Come Up With Ideas For Personal Essays
Submitted by: Mary Simmers

Have you asked to write a personal essay for class But then don’t even know how to start one...

What is Literary Journalism?
Submitted by: Mary Simmers

You might think that when it comes to writing a news story or any compositions related to journalism are the task of a real journalist...

The Art of Vigorous Writing
Submitted by: Mary Simmers

Vigorous writing means using pointed, powerful English It’s text that leaps out not because of ornamentation, but from the innate passion and single-mindedness of its intention...

Learning to Write Concisely From Editorials
Submitted by: Mary Simmers

Editorials are one of my favorite sections of the newspaper It’s not that I particularly care about people’s opinions on things, just that I’m usually in awe of the quality of writing they end up featuring...

The Case Against Transitions
Submitted by: Mary Simmers

I admit it We’ve heavily promoted the use of transitions before...

How to Write Long Sentences
Submitted by: Mary Simmers

Most people are fun of writing long sentences whether they are beginners or professionals in the writing field...

Isnare Free Articles Portal
Submitted by: Rodey Strange

Everybody has at minimum one domain of experience in which they are unusually smart Actually, many individuals have a few areas of expertise...

Qualities of a Well-Written Short Essay
Submitted by: Mary Simmers

Have you been on writing an essay Usually, an essay is based on the writer’s point of view...

Press Release Writing Tips
Submitted by: Jason Kay

Writing a press release for dissemination to various media sources can be a great way to gain exposure for your company, your website, or a new product that you are selling...

Writing an Essay For Your College Application
Submitted by: Mary Simmers

Students nowadays are not that serious in listening to their English courses Oftentimes, they feel bored about the subject...

Isnare.com Footer Divider

© 2004-2009. Isnare Free Articles - An Isnare Online Technologies Free Articles Project. All Rights Reserved.   Privacy Policy