Network Marketers: Do Cold Calling Leads Cause You Anxiety?

It’s 6:30pm Monday night and Nathan Networker rolls up to the desk in his plush black leather swivel. He switches on the lamp and thumbs through his files. While listening to the frightening sound of his racing heart pound against his chest, Nathan nervously reaches for the phone. With his slippery sweaty palm resting gently on the receiver, he travels ahead in time. His wife and kids are building a castle on the white sands of Hawaii, while he lounges in the shade working from his lap top. Once again, cold harsh reality snaps him back to the this unpleasant journey he must endure for the sake of his dreams, and his family. But he sits and stares at the phone; paralyzed by fear and anxiety of cold calling leads.

Nathan joined his company 3 months ago but still isn’t making a dime. He has tried several companies over the past 6 years, and received very little results. He is optimistic, hardworking, open to learn, and determined to fulfill his dreams. He has learned and applied cold calling techniques practiced by his Sponsor and Upline. But it never seems to work for him. He loves Network Marketing but cringes at the mere thought of picking up that dreadful 200 pound phone, and calling another tacky-tire-kicker! He can’t turn to his warm market because he scared them away a long time ago! So, he has no choice but to dial for dollars. Or does he?

Once Networkers exhaust their warm market, they are taught to prospect the cold market. One common method used is: Cold calling leads of opportunity seekers, or Network Marketing genealogy lists. Since most members have no foundation in marketing and sales, they suffer, and see poor results.

One would think that the “cold calling” method works wonders since the industry highly promotes is as and a way to keep a large number of fresh new prospects flowing through the pipe-line. The truth is: This method works best for well Seasoned Networkers, and members with sales backgrounds. Average members struggle with call reluctance because they’re not professionally trained sales people, and they hate feeling rejected. Yes, they can succeed using this strategy but they must be willing to learn effective phone skills, make at least 100 calls per day, then try to duplicate the same practices to their downline.

For Networkers, like Nathan, who hate cold calling and failing, there IS a better way. Many Heavy Hitters know the solution. They use it keep a steady stream of members flowing through their business. Unfortunately, they don’t readily share this information with everyone in their downline for fear of competition. Or, they just don’t view everyone as capable of implementing these advanced tactics.

Here’s The Solution:

1. Build Your Own List Of Prospects: Create what’s called a “capture or landing” page. Highlight and express the pure benefits of joining you and your business, without giving away too much info. Make them curious and serious about signing and learning more!

The written content on your capture page should be in conversational tone. Speak and relate to them just as you would a friend. Add an audio, and/or video of yourself to the page. To get started, choose one category of people to target and focus on for now: At home moms, dads, mlmers, Baby Boomers, college students, etc. This method will brand you as a leader, and have prospects calling YOU for a change!

2. Follow Up With An Autoresponder: Create a series of about 5 follow up letters (write more later) and add them to an autoresponder. Then, connect the autoresponder to your capture page. The letters will reflect the capture page, relate to the needs of your target (ex. At home moms), and provide a solution to their problems. Be sure to add your contact info, website address, testimonials, recorded call info, etc. Then, tell the prospect what to do at the end: Call you, join now, etc.

3. Promote Your Captures Page: Once the set up is complete, start marketing on (and off) the Internet. There are many resources to learn marketing: Books, CDs, DVDs, video tutorials, or e-books.

The objective is to become the hunted, and not the hunter! This one tactic creates 4 to 5 figure monthly incomes pretty quickly. Some Networkers, like Nathan, will step “outside of the box”, and become leaders. They will move on to build massive organizations. The sad truth is: Most Networkers won’t. So, instead of purchasing warn out MLM Genealogy List, and cold calling leads, follow suit and think like a Heavy Hitter.