Small Business Marketing With Pay Per Click By George Collins At Isnare.com Ezine Articles

Does it matter what the url is or not? Yes. In testing you always analyze, all the way down to lettering in marketing techniques. Now, we have seen in testing that one url from another does increase your response rate, just in the ads for some reason. But we have tested a couple of urls at a time and the response rate is different, so obviously there is something to it. I mean it is the exact same ad but with a different url. And also the way you place the url, I mean from having it all lower case or to having it the first letter in the wording of the url each work of it capitalized, that actually pulls better. So domains these days are really cheap, they are like six, seven, eight dollars, some places you can get them for two, three, four or five dollars. Either way it is under ten bucks and it is cheap for a domain name.

So if you are marketing on pay per click, and I highly suggest when you are first starting out or if you have been marketing for a while and you have multiple marketing methods but you are getting mediocre results, then you should probably concentrate on one method. Our philosophy is to choose one method and learn that method, stick with that method until you master it. Do not move on to another method, if you are doing direct mail off line then stick with it until you master it. If you are using signs to market your business than perfect that before you move on to another method. Maybe you have to work on the coloring of the sign, the size and color of the letters, where are you placing your signs, what locations.

So I highly suggest that you pick one method and you master that technique. You can use pay per click and generate ten, twenty, forty, fifty thousand or more dollars a month with just one marketing method. We have done it, others are doing it, it is definitely possible. You are probably asking yourself well why is that, I always thought that if I did more marketing methods I am going to get more results. I do not know if you have ever heard the saying, but quantity definitely does not mean quality. Quality is better than quantity. We found that out and that is why we will master one thing before we move on to another method to ad to our portfolio marketing. Why is this? The reason being is because if you are all over the place doing your marketing, doing different methods and do not have your sales process right, do not have those marketing methods down pat on how to work them exactly to where you are getting results, you are not going to get the best results.

You are just spinning your wheels in multiple methods so you literally become a jack of all trades and master of none. Nobody wants to be that. You do not want to be a jack of all trades and a master of none. If somebody says, looks like you know a little bit about everything, that is not the way to do it. The way to do it is to become a master of each technique that you tackle. You do not have to tackle a bunch, you do not have to learn pay per click, mailing other peoples’ lists, joint ventures, articles and press releases, classified ads, newspapers, magazines, blogs, social sites and networks, you do not have to learn all of these techniques in order to be successful. If you heard me before, I said you can use one technique and make a lot of money just using that one technique. And if you want to ad one more you can still make a boatload of money. You do not have to do a whole bunch to make that boatload of money.

We know why, because we have mastered one and then moved on to another one. It just happens to be what we do and what we teach, so we have to know other techniques in order to teach others. So we are always mastering new techniques, staying on the cutting edge of the newer methods. So back to pay per click. It is really simply, all you have to do is come up with an ad. Now, some would say well, developing a three line ad, four lines if you include the url, it is harder than developing an email. Some people say because it is a shorter amount of space to explain what you want to convey. Others will say that it is not that hard at all. We do not think that it is hard at all. The whole purpose, for instance, in your ad, your pay per click ad that you have, is to get the right prospect that is looking for what you have to click through your link.

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