Google Page Rank Is It Worth The Effort By James Mackinlay At Isnare.com Ezine Articles

Recently Google shook up the internet marketing community with yet another algorithm change mainly it dealt with how they assign page rank to websites this isnt the first time this has happened.

It seems that most people who have been marketing on the internet for a few years are under the impression that high page rank equals high search engine rankings this is entirely 100% untrue in fact in most cases page rank will not help your rankings at all!

There was a time when Google used page rank as a gauge that had a big effect on how or better said what positions a website would be ranked a example of this lets say we have two separate urls both are optimized for the search term internet marketing.

Well in the past more often than not the url with the higher page rank would end up getting a better ranking position in Googles search engine this caused big problems for Google as the internet grew and as a result they had to change how they ranked websites.

Page rank however is still important these days it mainly means that the higher page rank you have Google will spider your domain much more often also page rank still plays a small part in how your website gets ranked in Google.

To prove this point you can start searching in Google for almost anything and see that many sites with a page rank of 6 for a example are being beat in the rankings from sites with a page rank of only 2 and both are optimized for the same exact search terms!

You can look at it this way imagine if Google used page rank as a tool as in the past to rank websites in their search engine. And lets say that this page rank rating accounted for 50% of how they determined their rankings this means that all the new domains would never even stand a chance for years in getting any exposure.

So if that was the case then what good what it be to even try your hand at getting natural search results so you can see Google had to make changes in this page rank system for the good of everyone.

Also there has been a lot of talk about the age of domains basically the older it is the better in Googles eyes. I can tell you that this is not as important as it is being made out to be!

I have about 15 new domains only three to four months old that are in the top 10 positions of all the major search engines including Google.

To cover this topic in depth would require writing an entire book on the subject but when its all said and done dont get caught up in the page rank wars its really isnt worth the time or effort.

Dont be fooled by all the advertising out there that are saying they have all the answers in search engine otimization and how to get top rankings most are trying to sell you something. In other words dont buy into the hype that the search engines have changed the rules so much that the average person cannot obtain top rankings.

Just build a good quality website and follow the rules and in time you will see your page rank grow on its own and also you will never have to worry about getting banned from Google.

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