Booking Your Band

You’ve brought together three or four of the best musicians in town, and they are jamming to your tunes. You have spent days and nights writing and rewriting lyrics, and you have been working hard to perfect your sound. Finally, after many months of practice, you are ready to reap the benefits of your hard work. But how do you begin?

As a new band, the idea of booking your first gig could prove to be a daunting task. However, it doesn’t have to be. By following these simple steps, you can turn a seemingly overwhelming process into a productive one.

Making sure that the members of the band are all on the same page is an essential first step in the booking process. Agree on a number of gigs per month that everyone will play. Put together a set of your best songs and make a demo. Your demo should not include full-length songs; a few short snippets of your strongest material will showcase your band’s strengths and will sell your band to potential venues with little or no effort. With your demo, include a photo of the band, a short statement about the music or genre that the band plays, and your contact information, including the band’s website. Decide what venues you are interested in playing and how much you will charge them for playing, if anything. Getting these details out of the way early will establish good communication among the band members, thus avoiding misunderstandings in the future.

Next, do your research. Scope out the local scene; find out who your competition is, which bands play where, what venues cater to your particular sound, and who your target audience is. Talk to seasoned local acts; oftentimes, your fellow musicians will be your best sources of information. Getting to know your competition, your audience and your local scene will prove to be an indispensable tool when you are selling yourself to club owners and booking agents. Also, be open to anything. Limiting yourself to clubs and bars will hinder your chances of booking your band. Find out about open-mic nights in your area, offer to open for other bands for free and find out about local fairs and festivals where your band can get some exposure.

When you’re out and about checking out potential venues, ask for the names of the people responsible for booking bands at that location. Get their contact information and keep track. Use all of your contacts and, when calling them, be brief and to the point. Ask them if they have time to talk, and if not, when it would be a good time to contact them. Ask for permission before submitting your demo. Be persistent, but not pushy, and realize that it will take some time to get that job. Once you do get the gig, be sure to discuss payment, if any, as well as what you will need to bring as opposed to what the venue will provide. Be professional and be honest.

With determination, a little know-how, and some clever self-promotion, you could land that first gig and be on your way to success in no time.