Ready, Fire, Aim – Or, Get Your Priorities Right! By D. Hurley At Isnare.com Ezine Articles

"Nothing matters more than selling," writes Michael Masterson in his latest book, Ready, Fire, Aim. "Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you've just wasted a bunch of money on a business that will never be."

When Michael Masterson talks about business, it’s a good idea to listen up because over the course of his career he has helped set up and develop dozens of businesses, many of which have developed annual profit figures of several million dollars. One of his businesses has a turnover of over $135 million and another is now growing past $300 million.

In Ready, Fire, Aim, released on January 8th, Michael Masterson sets out the following three-part strategy for entrepreneurs to follow in order to build a successful business:

Michael Masterson's Three-Part Selling Strategy:

1. Get the product to the point where you can sell it, but don't worry about perfecting it.

2. Sell it.

3. If the product sells, improve it. "Nothing matters more than selling," writes Michael Masterson in his latest book, Ready, Fire, Aim. "Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you've just wasted a bunch of money on a business that will never be."

In Ready, Fire, Aim, released on January 8th, Michael Masterson sets out the following three-part strategy for entrepreneurs to follow in order to build a successful business:

Masterson places the selling process right at the heart of any business operation:

"Selling can be terrifying. It can be tough, gritty, unglamorous work. But when you make that first big sale, you realize it's also exhilarating. And like it or not, you probably won't become a successful entrepreneur until you can sell your product or service in your sleep."

So what does that mean for people setting out to start an online business? The first you should begin to do is build a mailing list of potential customers. To build a successful list you'll need to have a powerful, targeted sales pitch on your website and online ads.

That is what the most successful online marketers do, and it is the basis of their repeated success. Unfortunately, most Internet marketing "newbies" tend to focus on other stuff, partly because they don't know any better, and partly because they lack the necessary marketing skills.

Not only does the successful online marketer focus on sales, he or she also develops a whole range of products to sell, and a whole network of marketers to sell them, as Masterson explains:

"As the business grows out of its infancy--as it goes beyond the million-dollar revenue mark by selling many more products through many more channels--you can let other people do most of the selling."

Key Points of the Book:

• Why selling is your first business priority and the one thing you should never stop doing.
• The handful of numbers that are critical to every business.
• When to cut your losses short and when to let your winners run.
• The front end/back end method of doubling profits easily.
• Why having a Plan B is as important as Plan A, and when and how to create it.
• The difference between pushers, thinkers, organizers and sellers, and how to attract the ones you need for your business.

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