Home Based Business Success Tippps: How To Get Across The “E" River

OK, so you were tired of the commute and office politics, and you wanted to make more money and have more time to enjoy life. You decided to get out of the rat race by starting a home-based business. You searched carefully, did your due diligence and found a really good one. Congratulations! You’re on your way to time freedom and financial independence… if you can build it successfully!

Now there are many factors involved in building a successful business—home-based or otherwise. Timing, funds, desire, persistence, focus, patience, discipline, company, product, compensation plan, system, training, support, and the big “E”, to name a few. (Too many people forget about the big “E” and it’s costing them dearly… but we’ll get back to that later.)

In the title of this article, I used the word TIPPPS; it’s not a typo. It stands for Thoughts Ideas Principles and Practices for Professional Success. Today I want to share with you a very good Practice that will help you achieve more of that business success you desire and deserve. I would even go as far as saying that it is a fundamental Principle for success—professionally as well as personally.

As far as building your successful home-based business goes, I want you to imagine the following: you are standing on the shore of a wide, slow-moving river (like the Mississippi River in Louisiana). Success as you’ve imagined it when you decided to start with your new opportunity (whatever level of achievement “success” means to you) is on the other side of that river.

I’ve got a question for you: how will you get across to the other shore, where success awaits? We’ll take a look at my favorite answer in a minute, but first, let’s see what many new hard-working home-based business owners tend to do while they’re still gazing across to the “success” shore.

They’re walking back and forth along the river, checking out all the various ways to bridge that river: cantilever bridge, suspended bridge, draw bridge, etc. They’re trying to find the ONE method that will take them safely across to the other side, to success. Hopefully, the ONE will be inexpensive, easy to build and provide fast access. They’re looking for some sort of Holy Grail. I feel sorry for those poor folks because frankly, I think they’re doomed. Unless they change their approach, they will stay on the starting shore forever.

I’m here to tell you that there’s NO Holy Grail . There’s only one sensible way to cross that river: build a floating bridge. Have you ever seen one? Pretty clever actually. The Army Corps of Engineers builds them all the time. They put an inflatable rubber boat in the water near the shore and secure it in place. They use that one to attach another one next to it, in the direction of the other side of the river. And another one, and another one. When they’ve put enough of them side by side, they reach the other shore. All they need to do next is to lay some planks on top of the rubber boats and bingo, they have a bridge.

And that’s the strategy you must use too if you want to build a successful home based business—any business in fact!.

It’s time to tell you the name of that river. It’s called the “E” River, short for Education River. The big “E” I mentioned earlier is Education. Education River is what stands between where you are today—on THIS shore—and where you want to be—the OTHER shore. You want to succeed? You need to cross the Education River, plain and simple.

Now, what do those rubber boats represent when it comes to building a successful home-based business? They are books, ezines, books, newsletters, eReports, books, teleclasses, eBooks, articles, books, special reports, eCourses, teleseminars, books, boot camps, recorded calls, webinars, live seminars, more books, conferences, conventions, etc.

Multiple tools, just like rubber boats for the engineers; the engineers can’t take one boat and stretch it to the other side. They must use many of them if they are to succeed. Same thing for you and your home business. The sooner you understand that, the sooner you’ll reach the other side. Stop looking for the “one” thing that will do it for you, that will “save” you, that will transport you in comfort to the other side, to success. There ain’t none!

Here’s the key to success in two simple words: earn it! Get ALL the education you can on marketing, advertising, copywriting, prospecting, sponsoring, interviewing, training, etc.

As a personal example, I recently needed to add one more “rubber boat” to get closer to the other shore: Google AdWords. So what did I do? I bought three (THREE!) programs from three Google AdWords gurus, for a total cost of over $200. Why three? Because although 80% of the content in each program was just like in the other two, 20% of each program presented original ideas, suggestions, tricks and tips.

The result? Within a week after educating myself thoroughly on how to submit and manage AdWords, I doubled the number of visits to my website, at a very reasonable cost. A pretty wise investment of resources those three programs turned out to be. That’s what good tools do: they save you money, they save you time, and they make things easier—even difficult things like online marketing and lead generation.

So find as many “Educational” tools as you can (there are lots of excellent ones, including many FREE ones like our eBook WHY Should They Do Business With YOU? available on our website—the link is http://www.the-best-help-for-home-business-success.com). When you find good tools, buy them, learn from them, implement the lessons (remember that the goal of Education is not knowledge but ACTION), work your butt off, and I’ll see you—and celebrate your success with you—on the other side of the river. Promise.