Press Releases, Plain And Simple By G.T. Bulmer At Isnare.com Ezine Articles

If you want to perk up the professional image of your online business, add press releases to your public relations toolbox. Don’t worry. Drafting an effective press release isn’t as intimidating as you may think.

A press release is essentially a good news story. Any time your business introduces a new product or does anything newsworthy, you should create a press release to announce the event to the world. It doesn’t matter whether you run a home-based business or a major corporation, somebody wants what you’ve got and it’s your job to tell them you’ve got it!

Journalists and Internet writers welcome material that is new or interesting. It is their job to educate and inform the masses and your press release is just the thing to fit the bill. They will either use your press release as you have presented it, or they will use it as the basis for an article designed to highlight or feature your news and your company. This will enhance your credibility and your image, and it will attract a stream of customers.

Everybody has heard the term, “You can’t buy that kind of publicity.” Well, that’s what a good press release is all about. It can be more valuable than an advertisement and even more effective in generating more customers. The bottom line: write as many press releases as you can.

The elements of a good press release include three essential parts: the headline, the introduction, and the body.

The headline should be informative and carry enough punch to make the reader want to know more. Brainstorm a selection of key words that best describe the product or service you are announcing, then create several potential headlines using combinations of those words. Rearrange the words and keep experimenting until you come up with a “killer” headline that you know is going to get attention. Publishers may still edit your submission, but if it carries enough appeal, they won’t have to.

The introduction should be short and interesting. A quick statement telling briefly and clearly what the product or service is that you are announcing.

The body contains all of the who, what, when, where and why details that round out the press release.

“Good news” stories are generally people-centered, so wherever possible, focus on the “people” aspect of your new product or service.

The most effective press releases are timely, relating to some other newsworthy event that has just occurred. They should be brief and to the point, around 400 to 500 words in length. Grammar and spelling should be standard and correct, and the content and details should be factual and truthful.

Short paragraphs, about three or four sentences in length, are the most comfortable to read. Extra material, like photos, is not typically sent with the press release. If photos are important they can be posted on a website and referenced in the body of the press release.

You can include a short "about us" section at the end of the press release, providing some background information about your business and yourself. Also, be sure to include your “media contact” details so the media and other publishers know who best to contact for additional information.

Finally, press releases traditionally close with the symbol, "###" to signify that they are complete.

Now that you know the basics of an effective press release, it’s time to get busy and roll out the good news on your latest product or program!

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