PPC Advertising - How To Play Safe By Newt Wayne At Isnare.com Ezine Articles

There are many ways to generate web traffic. Many of them are free. However, free traffic is not entirely free. It will cost you many hours of your life. In addition "Free Traffic" does not always mean "Quality Traffic". Pay Per Click advertising delivers quality traffic and allows you to step into any market within a few hours. But PPC marketing can also be quite risky. How to avoid the risks and what´s the best way for a beginner to start?

Paid advertising costs money. The lesser you pay, the higher your chance of making a profit. What you are after is the right mix of product, landing page, ad text, keywords, daily budget and ROI. There are a lot of variables there and if you get any one of them wrong your campaign will fail. How does Google determines the cost of your ads? Relevancy is what it´s all about. There are 3 factors to determine the relevancy for keywords when using AdWords:

1 - is the keyword used on the landing page and if so how often?

2 - does your ad contain the keyword?

3 - How often is your ad clicked by people searching for that keyword?

For low costs our ads should be super relevant to the keyword and the landing page. Extreme relevancy can be achieved by using only one keyword for each campaign. Look for a promising keyword with at least 100-150 visitors a day. Use that keyword as well in your ads as in your landing page. In addition use split testing to improve The CTR of your ads. Advertising costs will be as low as possible and visitors will exactly find where they were looking for. Laser targeted visitors, lower advertising costs and a higher conversion are the major benefits of this pay-per-click tactic.

A hundred visitors a day for the search page and with a CTR of may be 5%, your campaign will only result in about 5 visitors to your website every day. Closely monitor your campaign to see if it will be profitable. If not, your loss will be kept at a minimum. Even when on a low budget one can start many campaigns like this.
PPC is all about testing. You'll also find that you need to launch a lot of campaigns and most of them will fail. May be only 5%-10% will be profitable. By that I mean they might not lose money, but the ROI might be poor or you just don't get enough traffic that converts. In the long run, finding some profitable campaigns, providing you with a long term income, should not be too difficult with this method.

Starting a campaign, writing ads and building a landing page for each keyword is a lot of extra work. But when engaging in pay per-click advertising one cannot afford to make mistakes. One has to be at least even good or even better than the competition. One-keyword-campaigns are the most precise way of approaching PPC advertising and the best way for starting on a low budget.

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