How To Test Your Product Idea By David Wells At Isnare.com Ezine Articles

Many new internet marketers rush past this step. They’re so sure they’ve got a winner that they just rush forward with it. The trouble is, it doesn’t matter what they think, it doesn’t matter what you think, and for that matter, it doesn’t matter what I think about your product or your topic or your copy.

It only matters what your market thinks!

They are the final arbiters of your success or failure. They will decide if your product has value, if your copy is persuasive, if your website is appealing. Your thoughts on the subject have little meaning.

This fact presents a dilemma. In order for you to make good progress on your project you will need to develop emotional attachment to it in order to motivate yourself to work on it. This emotional attachment clouds your objectivity. Don’t feel bad, it happens to everyone.

Your hope for success can overcome your objective assessment of the merit of your topic, product or copy. So you pour a great deal of time and effort into a product or topic that is doomed to fail because the market doesn’t really want it. Not your fault, but it still sucks all the same.

This section is devoted to showing you how to avoid this problem. How you ask? Simple…ask your market if they want your product.

Here’s how you test your topic in a nutshell.

1. Write a 10-20 page report on the topic, format it into a pdf file and upload it to your server
2. Set up your autoresponder and write your download email
3. Make 2 web pages – opt-in and thank you
4. Develop a keyword list and use Google AdWords to drive traffic to your opt-in page.
5. Record your results.

Not too complicated. It’ll take some time but not nearly as much as it will cost you if you don’t test - then find out that your topic or product won’t sell after you’ve built the whole thing. And you’d have to buy all of the same services (hosting, autoresponder and domain name) if you just skipped the testing phase altogether.

Plus, you will incorporate the components you create here into your final 3 Page Site. Take your time and aim for quality.

Don’t let your excitement or enthusiasm for your topic overcome your good sense. Ask your market what they want before you commit major resources to any project.

The remainder of this section will be devoted to more fully explaining each of the steps summarized above. Take your time with this exercise – it will be well spent.

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