Five Tips to Make Your Website Copywriting Sparkle By Peter Bletchen At Isnare.com Ezine Articles

1 - Keep your language and your writing style simple. The web is a very informal medium, so keep sentences short, avoid jargon and make sure you avoid ambiguous statements or overblown language. It’s harder to read from the web than on a page, so write in short chunks. Use headings and sub-headings, bullets and tables to help break up any long paragraphs. It’s also useful to highlighting key words and sentences by making them hyperlinks to other information. Cut your words down by 50% for the web by cutting out any redundant words, waffle and repetition.

2 - Turn features into benefits. Like the old marketing adage says, “sell the sizzle, not the sausage”.

Always ask yourself what is a benefit to your reader. Concentrating on features themselves is boring and dry – So what if you’re selling a wallpaper stripper that’s got a special nozzle that makes it easier to use? Thousands of other people are also selling similar products and your reader doesn’t care about nozzles – They care about saving time, saving money, and making laborious jobs as easy as possible so they can enjoy the nice new wallpaper they’ve just bought. If you show people the benefits of using your products or services, they’ll be interested. What about the time and effort it’ll save, or the nice new wallpaper you have when you’ve finished stripping

3 - Always write for your audience. Research who the audience is and what they want to hear. You’re not writing for yourself or your boss but for your customer. Keep your audience at the forefront of your mind. Also think about why are you writing what you’re writing? You want your audience to do something specific when they read your copy, so what message do you need to get across to them? If you’re trying to sell something, remember that you want people to buy it while you’re writing. Keep it clear, direct and simple. It’s easy to get carried away with writing and become distracted from the message. Remember what you’re writing and you won’t go far wrong.

4 - Choose your font carefully - On a website, underline means a hyperlink. It always does, so make sure you only underline hyperlinks. Also try not to use italics too as they are difficult to read on screen. Remember accessibility issues too. Keep headings and links logical and clear. A link should not just say “click here” but should tell you where you’re going when you click on it. Also keep links short but make sure they still make sense – So if your text said “Visit a copywriting agency and see what they can do”, you’d make “copywriting agency” the link.

5 - Don’t fill your text with keyword spam. Too many keywords in a document will make it unreadable, and the search engines don’t like it either. All too often, people make the mistake of writing for search engines and forget that real people are actually going to be reading the copy.

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=271922&ca=Writing

Important Notice DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.