Content is Still Ruling By RAJIV KUMAR 12 SAINI At Isnare.com Ezine Articles

Believe it or not a youtube video entitled "Charlie bit me" got more than 6 million views worldwide. It has inspired several spoofs featuring not so cute adults mimicking the innocent, unrehearsed acts of two children.

The video has been added on May 22, 2007, about 9 months ago. As of today, it has been commented on 7,764 times and has been marked as favorite 43,030 times.

Around 106,000 website has written about or featured the video. So popular is the video that in fact, search for it has reached a high amount of volume. As a result, statistics for it is made available at google trends. (Note that Google trends shows searches only when it has become so popular)

The keyword "Charlie bit me" has become so popular itself that it has been exploited by several webmasters and several venture capitalist to rake in more traffic. According to the mother of the boys, "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it .. ."

Not to be left behind by bloggers and other business minded person, the parents has started to do something about the income opportunity that can be derived from the popular phrase and the considerable amount of traffic brought about by the popular youtube video. "Charlie bit me" t-shirts are now made available by the parents in an online store.

The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.

The video is certainly cute and the British accent adds to its appeal. (Most spoof videos of "Charlie bit me" are not cute at all; in fact I would go to the extent of calling some of them dumb)

If there is one lesson that can be learned from this "Charlie bit me phenomenon" or "Charlie bit me craze" that is that CONTENT IS STILL KING. No matter what other Search Engine Optimization (SEO) gurus say, in the end its still "The content stupid." Most of "Charlie bit me" fans know about the video through word of mouth. It is quite obvious that people who do not know about the video knew about this through others and not by searching for "funny videos" over the internet. I doubt if the parents of these kid did some advertisement, tried to increase their back links, released several press releases, bought some articles are bought text link or google ads. The "Charlie bit me" video has become so popular because people liked the content. In fact they go crazy over it. It's funny and it's cute. Of course I am not underestimating the importance of SEO strategies and techniques, however in the end, high volume sustainable traffic to your site is mainly due to rich content.

Oh before I end this article, if you really like the video why don't you get a life and buy a "Charlie bit me" shirt.

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