Are You Really Saying The Right Things In Your Sales Copy? By Dan Lok At Isnare.com Ezine Articles

Have you ever read a sales copy, or promotion copy… and wished somehow it’d sound just a bit more velvety… flow slightly better and increase your desires towards the main product so you can actually make the buying decision or SPEND MONEY for it?

Well if you have, you’re not alone. The fact is, many sales letters out there are ‘crippled’ like this.

You see, they’d seem really nice as a big picture… but as you read down the page, second by second your heart just seems to stop and tend to make you breathe harder... I mean, sometimes it even makes you think “What the hell is this!?” and make you mad just by reading a few sentences from it!

And of course, there are reasons why this happened, which I’ll reveal in a while...

Many of times beginning copywriters write to what THEY think persuades prospects into buying. What they don’t know is how bad this can become when they continuously put copy in the way they do.

Because of the dissonance in desires… plus the unnatural tone in the sales message, sometimes it makes people angry just by reading it. It’s like dating—you could be a guy who isn’t stating his intentions clearly in a way the GIRL wants to hear it… and sometimes make her feel mad just by spending time with YOU.

So how can you make things right?

When I write copy I never consider negative intentions, but instead describe with candor and smoothness—what BENEFITS I’d visualize my prospects dream about at night… and lead them down the page with these ‘points’ like a greased slide (better, while building trust in between).

I mean, instead of writing from the standpoint of a “Fisherman’s” view, have you ever thought of really voicing your heart out from the “Fish’s” desires? (Think of it… most purchases are emotional, which explains why women would gladly pay thousands of dollars for an LV bag… and walk away with a smile, feeling good with their new purchase!

Sometimes, all you need to do, is “paint a picture” of the STORY your prospects already had in mind. Because, if what they read resonates with what they desire deep inside their minds, they’ll nod their heads in silence holding on to every word you say… and WANT TO BUY from you as soon as possible since they felt such strong connection with YOU.

So think about this when you write a sales copy next time. What would be the “RIGHT” thing to say to your prospects, which will drive them frantic and give them a sleepless night if they don’t take action on your advice? After you know what THEY are… well, state them CLEARLY.

As for results from doing this… the kind of sales, profits and wealth you’ll create once you deliver the message your prospects all want to hear—well, I’ll let you amaze yourself.

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