A Shopper's Analysis of Journeys Outlets and Shoes By Trevor Price At Isnare.com Ezine Articles

Journeys Shoes is a well-known chain of shoe stores targeted toward the teen market. They stock cool brands, edgy styles and up-and-coming designers that are hip with the MTV crowd. Their slogan? "Attitude You Can Wear" - and as a consumer, you might find a whole lot of attitude in their stores.

So, how does the store really measure up? Do they have a strong return policy? How is their customer service? What's the store atmosphere like? Is their selection as good as they say? For the answers to these questions and more, keep reading for a good review of Journeys Shoe stores.

Atmosphere in the Store

If you're young, you'll love stepping into a Journeys location. The music is edgy, the design is cool and the staff are all in their teens and early 20s. That said, older parents may not enjoy the spray painted walls, blaring music or sometimes lackluster service.

Staff Courtesy and Customer Service

With their young staff and too-cool attitude, Journeys Shoes definitely needs to work on their customer service and staff courtesy. The focus in this store tends to be on hip merchandise and even hipper attitudes. Instead of talking on their cell phones, service staff should be ready and happy to help waiting customers.

The other major drawback for the store's customer service is their poor return policy. They rarely take items back and often refuse to exchange items that are poor quality. The store claims they offer a 30-day money-back guarantee against manufacturer's defects.

However, they reserve the right to determine whether the merchandise is actually defective, and they won't accept shoes not in their original packaging. When you compare this return policy with a store like Nordstrom's - who will take almost any shoe back at any time - it's a big difference.

Price Points

Being cool costs money, and Journeys knows it. Their shoes and sneakers may be hip and even rare, but they come at a premium. However, alongside their higher-end brands, the store also stocks lower-cost items and offers numerous sales.

Many of the brands stocked by the popular retailer are sought by young adults, but also come in a range of price points. For example, they may carry UGGs or Timberlands, which cost significantly more than the Converse or Keds that they also carry. Most of the shoes in the store range in price from $45 to $70.

Conclusion

If you're a young adult looking for a funky pair of the hottest new sneakers at any cost, then Journeys Shoes is the store for you. On the other hand, parents looking for a nice pair of shoes at reasonable prices and from a store that offers consistent customer service should beware.

Finding an appealing pair of shoes at one of these stores is not that difficult. But the general atmosphere and quality of assistance received will certainly not be attractive to every customer who steps in. Knowing this beforehand will save some frustration later.

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