The 5 Most Brutally Effective Sales Letter Writing Tips

The sales letter is without a doubt the crucial piece of the online sales process. Many people underestimate the power of the sales letter and concentrate more on their product or service not realizing that without quality sales copy it simply doesn’t matter how good their product is – because no one is ever going to see it.

Writing a cash generating sales letter can be tricky, so to help you, here are the 5 most important ways to make sure you get you customer’s attention:

1. The amazing power of the headline

When a visitor reaches your site, regardless of the topic, you have only between five and 10 seconds to capture his interest before he leaves your site never to return again. That’s why when writing a sales letter you simply have to produce a powerful headline that gets the visitor’s mind racing. A good headline should consist of power words – words that touch the reader on an emotional level – used to convey a powerful promise that provides great benefit to the potential customer and makes him want to continue reading.

2. Understanding your customer’s mindset

It is very important to know who you are selling your product to. I see too many sales letters that try to force the customer to buy, using too much hype and/or using an informal tone. Instead of doing that, try to write the copy as you were the customer’s friend. Just be honest and show them all the benefits of your product/service – using user friendly bullet points - and how it can make their lives easier – this is another proven fact – people buy e-books or courses or join membership sites because what they have to offer makes a certain part of their life easier.

3. Product quality proof

You may have created a great product but to convince people to buy and see that for themselves you must pass the quality check. You see, when reading a sales letter the visitor enters an emotional state caused by the powerful promise and the long term benefits a certain product can bring to them. In this emotional state, people look for proof that what you are selling actually delivers on those promises. That’s why providing testimonials from current customers is an absolute must. People love to hear about other’s experiences with a certain product and a good testimonial could prove to be the extra push they need to buy.

4. Creating a sense of urgency

Nothing has the power to make the prospect buy from you more than the possibility of missing a great offer that he may never stumble upon again. That’s why it’s always important that your sales letters create a sense of urgency. This can be done in several ways. You could sell the product at a small price for a limited time – and have like a countdown on your site with time remaining until the price goes up – or sell it only to an exact number of people and then never again. Of course some actually close their offer after the number is reached but that is up to you. You could always keep the offer open and modify the number of spots that are still open.

5. Guarantees

A guarantee practically eliminates the possibility of the customer losing the money invested in your product/service if they are unhappy with its quality. This helps the quality proof also as it makes the visitor trust you and not feel uneasy buying from you. Always be generous with your guarantee by promising to return the investment after 30, 60 or even 90 days after the purchase is made. This way a customer can buy from you with no fear of loss whatsoever.