Why is it Important to Work With a Specialized Real Estate Marketing Company?

Many developers, builders and REALTORS have expressed that there is a lack of understanding when it comes to marketers of real estate.

Maria with Legacy Homes Group in Madison Alabama expressed this sentiment recently to Pearl Real Estate Marketing. Pearl Real Estate Marketing is a company specializing in all aspects of the real estate process.

With 85% to 90% of home buyers beginning their searches online, it is important to have your business established online. We, Pearl REM, work very hard to produce results. There are many web companies and general advertisers who don’t understand the needs of real estate professionals. We have been providing services to the real estate industry for more then five years. We also became a licensed real estate team and we understand the needs and limited budgets of our clients.

What makes us specialized?

1) We understand that it doesn’t matter how many leads we produce, if they don’t convert to sales the service is still worthless.

2) We work hard to eliminate duplicate processes. Many times the architect, web designer, graphics designer and ad designer all want to get paid for design services. We combine the graphics design, ad design and web designer into the same person. This saves our clients thousands of dollars. When we need an ad designed we use it as newspaper ads, email blasts and printable brochures. We manage the level of graphics design. Some things need to be provided by architects and professional engineers and others don’t. Let a less expensive graphics designer manage the non critical graphics.

3) We speak the language of our clients. General advertisers just don’t understand the real estate world. They charge by the households they reach and can’t directly measure results. We measure individual lead conversions to sales. Because of our understanding of the process we don’t need to ask a lot of questions. We don’t need to learn the industry, we already live it.

4) We manage the online marketing process. Most real estate professionals don’t understand online marketing and don’t have the time to manage it. They need a certain amount of knowledge about the process to make good decisions but that is all. A really good real estate business hires out the online marketing.

5) We educate our clients and consult them on how we will drive the qualified leads. We help you understand the fraudulent methods of some online marketers. There are many out there who promise you top ranking for $50 per month. Sounds like a great deal, right? What if there is no traffic for the term where they have placement? We streamline the online marketing process and guide you to sucess.

Pearl REM first provides a service with integrity. We cut through the fog for you in this relatively new industry. We show you what is important and what isn't. We provide transparency so you can watch the entire process, monitoring your investment in the process.