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Promotional Bike Accessories as Marketing Items

 
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Matt Franks

If you are looking for a whole category of items that will be useful to your clients or customers, you could hardly do better than promotional bike accessories. As simple a machine as a bicycle is, there are dozens of items that can be attached to it or accompany it. Most people enjoy having several of these items on their bikes for convenience, attractiveness, safety, or complementarity—that is, bike-related items that proclaim the client’s love of or commitment to biking.

• Convenience. A self-contained bicycle repair kit can be attached to the bar of a bike to enable the biker to make quick repairs during a ride. Bike locks help a rider feel confident that their bike will be waiting when they return, and water bottle holders help a rider gear up for a long ride by attaching to the central bar where the rider can reach the water. If a rider has to change an inner tube, tire removal levers can be given out as a promotional bike accessories.

• Attractiveness. Many bicyclists like to spruce up their bike with a flag flying from behind the seat. This is especially true for children, but many adults like to make a statement by flying a national flag on their bike. Flags can also be a safety feature, especially for children, since a brightly collared flag makes a rider more visible to traffic. Flags and flag brackets can both be ordered as promotional items in many different colours, including blue, red, yellow, and bright orange. Bicycle license plates are also attractive and interesting promotional bike accessories. These can be personalized in many different ways, and can include your company logo as well as other information.

• Safety. Reflectors come in many different shapes and colours, including “spokespeople” who are shaped like little human figures but are also brightly collared reflectors. Reflectors are an absolute safety requirement for any bike, even if the rider has no intention of riding in the dark, and can be attractively imprinted with your company’s logo without reducing their reflectivity. Some reflectors not only reflect, but maximize a rider’s safety by flashing colourful lights as they ride. Other promotional bike accessories are bar-bands, which are stick-on reflectors that adhere to the cross bars of a bike and make the bike more easily visible over all. There are also tire reflectors, which reflect not only the dark tires of a bike but also your imprint. Bicycle helmets are desirable not only for their protection, but because in most places it is required by law that bikers wear them. You can supply helmets with your logo, or simply helmet “skins” or coverings that dress up a helmet and advertise the name of the giver.

• Complementarity. One of the most attractive promotional bike accessories is paper weights that are cut as bicycles or suggest the joy of biking. Cut glass, crystal or acrylic bike-shaped paperweights are attractive on any desk and proclaim to visitors that your customer loves his sport.

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Matt Franks is director of Fluid Branding, the UK's largest supplier of promotional bike accessories and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Article Tags: bike [See Dictionary], reflectors [See Dictionary], safety [See Dictionary]
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Article published on October 31, 2008 at Isnare.com
 
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