Sacramento Homes: Eight Rules to Sell Fast in an Uncertain Market By Julie Jalone At Isnare.com Ezine Articles

Even in today’s uncertain Sacramento real estate market you can sell homes fast if you follow these simple rules and have an experienced agent to guide you:

Price the home in the right. Find the right price range for your home and position it in the middle to lower part of the range. If your home falls into the price range of $275 to $300,000 you are more likely to get buyer attention if you are priced at $288,000 rather than $300,000. Buyers are still out there but are expecting to get a good price. Do not price at the lower end of the next range, your home will not compare well to homes in a higher priced range.

Be willing to negotiate. Buyers who price their homes at an amount they can’t go below are very unlikely to sell. This does NOT mean price your home high so you can take a lower price. By pricing it right to attract buyers you will get offers closer to your asking price. Even if you get a low offer be willing to negotiate, the longer you keep a buyer’s interest the greater the opportunity to strike a deal that works for you and the buyer. Consider offering an incentive such as $1,000 gas card to the buyer. This sends a subtle message you will negotiate.

The Internet rules. Make sure your broker/agent has a good web presence and knows how to get your home visibility on the internet. Adding it to MLS is not enough in this competitive market. Ask your agent to show you what they do on the internet and look for yourself. Do a Google search for one of their current listings.

Have the home ready for the show. Spend the time to clean, do the windows, remove the clutter and create an atmosphere that makes a potential buyer feel like they could live here. This could be a whole article on its own. Make sure your broker/agent has the experience to guide you and is not afraid to tell you to take down the shrine to your grandmother.

Have a good flyer. Potential buyers who pick up a flyer are much more likely to contact your agent than those that just see a telephone number on a “For Sale” sign. Make sure your broker/agent produces quality flyers on high grade paper. A few black and white photos on 20 lb. copy paper is not the first impression you want a buyer to have.

Provide Information, have a takeaway for showings. Have information about your home presented in a way that answers buyer’s questions before they ask them. If you have additions provide information that tells the buyer when it was done and if it was authorized with a building permit. Deals fall apart very fast when key information is not available. Other important information to provide includes cost of utilities, taxes including neighborhood liens and school data.

Neighborhood marketing is important. Make sure you market to the neighbors, they already like the area and may know people who want to move here. Consider an open house where you invite the neighbors in to take a look and share some refreshments with. Your broker/agent should be willing to help with this.

Price the home to sell and be willing to negotiate. All the other fast selling tenants pale in comparison to this most important rule in today’s real estate market where there are more homes for sale in Sacramento than buyers.

With the election looming, the economy reeling and many families taking a wait and see attitude towards buying and selling it is clear our recovering Sacramento real estate market is entering a period of uncertainty. The only thing certain is there remains homeowners who need to sell and buyers who want to have a home here. If you are in a position where selling your home is important, the above guidelines may be the difference in a successful experience versus lots of work, frustration and no sale.

For more information and for FREE seller’s evaluation please visit me on my website at www.jalone.com or send me an email to juliej@jalone.com. Our team at MagnumOne Realty, where “Our Service Will Move You!,” would love to help.

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