Vague Testimonials Might Hurt You More Than They Help By Robert Johnston At Isnare.com Ezine Articles

Testimonials are often considered the very height of powerful marketing.

The right kinds of testimonials can do wonders to get your sales going. People like to hear about what others thought of a business, which leads to the strength of testimonials. Not only do they show someone who was a satisfied customer, but they also are good at getting to your targeted audience. You’re showing them someone who is just like them, and this person was happy with your company.

Testimonials also work wonders when combined with a specific message. Say you were planning some flyer printing that was going to spread the idea of how great your customer service is. What better way to prove your point than by actually having a testimonial that tells people what a great experience one of your customers had with your customer service?

But take note, while testimonials are great a generating business this is only true if they are used in the right away.

What this deals with is the kind of information you provide about the person who is the satisfied customer. How many times have you seen an advertisement with a quote from a happy customer that is literally listed as Satisfied Customer and nothing else?

There is no name, no job they work, no place they live, and no other information about who this person is? And how often do you have to ask yourself if this person is even real? It might not be fair, but do you feel that doubt creeping up on you, that maybe the company just made up this quote in order to boost their business?

If a person is willing to give a testimonial they’re usually going to be willing to at least provide their name and what they do for a living. If you get lucky enough they’ll even provide you a picture to use as well, but I find it unlikely that a person is willing to say something good about your business, but wants to stay completely hidden.

Just ask yourself what is going to look better with that flyer printing? Would you prefer a single quote with no picture and a vague title, or a picture of the person along with their name and profession? What makes the testimonial more real to you, and what will make it more real to your customers?

If nothing else, but saying nothing about the person giving the testimonial, you stop your customers from being able to connect with the person. They don’t know who this is or why they should care about what the person has to say.

You never want people to think you’re making up testimonials. All it takes is a little bit of information, and you won’t have to worry about people ever thinking something like this about your company.

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