How To Use AB Split Testing To Increase Conversions And Profitability By Tim Robinson At Isnare.com Ezine Articles

Have you ever wondered how the six figure guys get to be six figure guys? The first thing that any internet professional will tell you is “the money is in the list.” That might be true but to convert members of your list to paying customers you need a powerful sales page that motivates, entices, and convinces them to actually open their wallet and get out their credit cards. How can you build sales page that can do these things? Easy, AB split testing.

In a nutshell AB split testing is the process of testing the conversion capability of one sales page against another. AB split testing is a very powerful way of increasing both the conversion rate of your sales pages as well as the profitability of your business.

In order for a business to be successful in the internet market place it is important that AB split testing be used in an ongoing basis. Successful business people constantly test their sales pages. What may have been a very successful page a few weeks past may not retain its conversion power as time goes on. By continually testing your sales pages you will be able to adapt as needed to a changing market.

Here is a 5 step process that will show you exactly how to AB split test.

1.) Sales Page (A)

Create a complete sales page for your product or service.

2.) Sales Page (B)

Create an identical page that you will use to test against the original page.

3.) Change an Attribute

On sales page B you must decide which of the attributes that you want to change. You might change the headline, opening paragraph, teaser text, graphics, page layout, your bonus offers, or even the product price. The key is to change only one attribute.

4.) Split Test

Determine the length of your test. I recommend 7 days as a minimum duration. Send equal amounts of traffic to each of the pages that you are testing. After about 30-40 conversions (visitors turning into customers) you should have a pretty clear idea about what page converts the best.

5.) Analysis

Compare the statistics for these pages at the end of the testing duration. The page which converted the most sales is the winner. You have now learn't a little bit more about copy writing which can be used to boost your sales for many years to come.

You are not done, now you start the process over again using the winning page from this test as the base page for the next. Change a different attribute this time. If the headline was better on the first try changing the lead in paragraph this time. Continual testing will allow you always have the most powerful profit pulling sales pages possible.

AB split testing of your sales pages should always be an ongoing process. You may be quite surprised at how a small change to your sales page and marketing message could have a large impact on your profit margin. AB split testing will give you the sound statistics that are needed to make educated decisions for your business.

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