Email Marketing Solutions and Sporting Goods Retailers By Rudy Barell At Isnare.com Ezine Articles

Email marketing solutions is transforming traditional paper advertising done by Sporting Good stores from black and white flyers into more environmentally friendly email flyers, which ultimately ends up being cheaper and more effective. Email marketing solutions is helping Sporting Good stores go "green"!

Athletic Department Store flyer advertising is not cost effective and the trend is that sporting conglomerates are changing their marketing strategy toward greener pastures. What these companies have discovered is that paper and print is no longer necessary, and the transition from print to email marketing solutions begins now.

The way this works is simple: You, as a Sporting Department store manager, will allow customers to sign up for your in-house specials through email, having had them sign-up for it at a previous visit or through other promotions. This process is quick, easy and since most people are willing to share their email address with organizations they know, it's not the least bit intrusive.

Not only are you removing the clutter of flyers being sent to people's home, saving money on print and advertising, and speaking the language of modern day social concerns, but more importantly you have directly targeted your audience. Furthermore, this is an audience of customers who have previously purchased items from your store, or have been directly interested in your promotions, which makes them excellent leads completely ripe for future purchases.

By tracking these variables you can determine things like: Do your customers open their email more often at night or during the day? Which links do they click on? Do they forward their emails to their friends? This lets you know a little bit more about the people who you contact. It will also set up criteria for your next email campaign. If your customers are overwhelmingly opening emails during the day, the likelihood is that they have chosen to read emails at work. If your clients are opening their emails at night, chances are they are reading their emails at home.

You can use that information to segment your list off into two groups: those that open their emails at work, and those that open their emails at home, sending out two different campaigns now at two different times. Within those, you now have two differing marketing strategies: one to express attitudes of business, or an ‘at work’ mentality; and another for family or the home. The tone has changed. One simple statistic has helped you create bull’s-eye targeted campaigns.

So let's break it down.

Email marketing solutions removes thousands of pounds of paper used for print ads, saving on the cost of print, and the energy expended through recycling, and the paper used on trees. It's not like information in flyers can't be easily recreated through creative email marketing solutions templates or customized campaigns. The only difference is that rather than hoping the paper flyers land in the hands of your customers, you know that they have landed in your customer's inbox, because most email marketing solutions software solutions give you real-time reporting and tracking. Having your message delivered efficiently to customers' inboxes with almost no energy expended is critically different than the hopes and prayers that come with traditional print ads.

Managing a sporting goods store is hard work, and email marketing solutions makes it easy by targeting your customers, speaking their green language by being more environmentally friendly, and keeping your costs down.

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