Interview With Dick and Cheryl Shaw of Little Colorado By Alycia Shapiro At Isnare.com Ezine Articles

Their name may be Little Colorado but this unique company is anything but little. As a producer of high quality children's furniture Little Colorado is one of the few American furniture producers left and it is one thing that they pride themselves in. As their name says Little Colorado is located in the state's capital of Denver and did not start out as the large company they are now. Back in the mid 1980's the company's founders, Dick and Cheryl Shaw found themselves in the middle of an economic slump for the city of Denver. Both having well established jobs, the two were offered job opportunities in other cities when their previous workplaces had closed. However they decided to take a different route and find an entrepreneurial business opportunity there in Denver. As they began their search for a new business venture the company's founders realized there were not very many options when it came to moderately priced children's furniture. It seemed that children's furniture was only came in two options; cheaply made and cheap or cheaply made and expensive. There had to be more options than that! The Shaws knew that there would be a market for high quality furniture that was also affordable. Little Colorado has drawn from their Colorado roots to produce wood furniture with the classic western flair.

As time has past Little Colorado has really spread its wings and become an international company. Little Colorado's products have traveled the globe and have reached children all the way in countries such as Canada, Brittan and Japan. Despite their booming business Little Colorado has not forgotten to take the time and do something for their community. The LC gang participates in many charitable causes for children and also gives employment opportunities to legal immigrants who come from places like Armenia and Russia. Cheryl Shaw takes special pride in her foreign employees, "One of our managers, who has been with us for 10 years, came to us as a young man from Armenia, worked his way up through the ranks, is now our second in command, and several years ago became an American citizen. That had to be one of our proudest days." Little Colorado has given these immigrants opportunities in order to become successful here and many of them have reached success within the company and on their own. Little Colorado has also down on their luck American who have dealt with personal issues to help them on their way to reestablishing a life for themselves in society.

This special company attribute's its success to providing a product that is of high quality and unique products and it is what sets them so far apart their competition. Little Colorado also stands out in the area of product delivery. The company prides itself in their speedy shipping. Cheryl Shaw says," Our customers will never hear 'Sorry! Your product did not make it from China as scheduled' ". Being an American company Little Colorado does not have to ship or outsource from the foreign countries so the shipping process is a breeze. As the company's philosophy says their goal is to provide quality product as well as consistent delivery in a timely fashion. Now that Little Colorado has branched out to a global market, overcome some challenges over the years and grown to be a well established company they are now ready to focus on the future. Some of their goals are to become a more eco-friendly company and "Go Green". As a company in the beautiful state of Colorado they know that our environment is something that we should respect and take care of. Little Colorado would also like to broaden their horizons with their customers and diversify their customer base but above all Little Colorado will forever and always continue to emphasize the importance of being made in America.

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