Home Business Expert: What’s in a Domain Name? By Nancy Jamison At Isnare.com Ezine Articles

Selecting a domain name is a very important issue for any business and there are many factors involved in this. Firstly, the domain name that you want has to be available of course. The fact is, when you are selecting a domain name and then trying to book it, you are almost certain to find that most of them have already been booked by others and so you cannot get them. But strangely not all these domain names have websites – so this gives you the opportunity to buy back the domain name of your choice if you believe that you must absolutely have it. But you should know that buying popular domain names will obviously cost a lot of money. So you need to weigh whether this is a good option or not.

The best way to begin is by sitting down and making a list of all possible domain names that may be suitable for your business. Once your list is ready you need to find out whether these domains are available or not – then shorten your list by indicating the ones that are available. Having done this, now you are all set to take the final decision as to which domain you should get.

The domain name extension

This is another important issue that needs your attention. When buying a domain name most people prefer to opt for the ‘.com’ extension as this is the standard business practice. However there are exceptions to this – for example, Universities and educational institutes may want an ‘.edu’ extension and government bodies often opt for the ‘.gov’ extension. But if you are an online business, it is always better that you select a ‘.com’ domain as most browsers on the web also type a ‘.com’ extension by default when they are unsure of the extension of a website. Some experts are also of the opinion that search engines also tend to prefer a ‘.com’ domain name to others.

So if you find that the ‘.com’ extension for your domain is not available but one with ‘.org’ or even ‘.biz’ is available, it might still be advisable not to book the other extensions and select a different name that has the crucial ‘.com’ extension. However there are exceptions to this as well. For example if you are part of a network with an upline and a downline, then it might just be fine to select a ‘.net’ domain.

The domain name and business branding

Many online businesses believe in the power of branding – and they are right. Branding your business is often necessary, particularly if you are there for the longer haul. If this is the case, then you might want to get the domain name that matches the name of your business. For example, if you sell handbags online and the name of your company is “Leather Handbags Inc.” then you might want to get a domain name that is LeatherHandbags.com and if that is not available, then something that is as close to it as possible.

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