Size Does Matter – When Choosing A Banner Format! By John Iacovakis At Isnare.com Ezine Articles

Banners aren’t as effective as they once were. But you should still use banner ads as a part of your advertising mix.

Banners can help increase brand awareness. At the same time, a small percent of viewers will click on your banner to visit your website increasing your traffic.

--- Bigger is better.

A research shows that bigger banner ads perform better. As a banner increases in size, so does the probability viewers will click: It’s impossible for them to miss your banner!

Not surprisingly, studies show that skyscrapers perform better than 468x60 banners in terms of both branding and CTR. Readers easily ignore small banners.

--- Less is more.

However, (a) the sites on which you want to advertise generally impose size limitations and (b) the quality of your ad is more important than the size of your banner.

Typical banner sizes: 468x60 banner, 234x60 half size banner, 125x125 square, 120x60 button, 120x240 vertical banner, 120 x 600 and 160 x 600 skyscraper, 728x90 leader board and many more.

--- Looking for alternatives.

PopAdsOnline.com was one of the first to pioneer the use of Big-Banner Ads, placing them on top of a page. Readers could simply not miss them. Practically the banner takes almost all the space.

--- See an example here: http://www.cnetcs.com/bb/bigbanner.htm

Although this is so called ‘in your face advertising’ it seems to have better results than traditional banners.

--- What should you keep in mind when designing a banner?

1. Always include your logo.
2. Use larger-size banners because they are more effective.
3. If branding is an objective, it's best to keep your banner simple
4. The more times people see an ad, the more likely it is to click on it.
5. Make your banner fast loading.
6. Include good ad copy in your banner.
7. Grab the attention.
8. Include a call to action like click here. Yes, it will make a difference!
9.Remember K.I.S.S. – Keep It Simple Stupid.
10. And don’t forget: Test, test and test again!

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