Why Companies Need Motivation During Tough Economic Times

Companies need motivation, especially during these tougher economic times. Senior management must find ways to motivate employees in order to have their people perform at high levels. This is also true for associations and their members.

Motivation is required for any company employee at any level but is even more crucial for those in roles that have more direct consequences on revenues. An obvious example would be the company sales force. Another is customer service staff since they have direct interaction with customers. Dealing with complaining customers day in and day out can be a very demotivating. Production teams can also fall into this category because overall quality is impacted by the efforts of assembly people.

During booming economic periods, many companies made sure that there were incentive programs to help motivate employees. They were very aware that if some employees were not happy, they could easily jump ship to other companies. This was particularly true for valuable positions of high demand in the market. I’ve seen this type of jumping many times with top pharmaceutical sales representatives during my career and quite often, these high performers would end up with a direct competitor. Competitors love to snap up high performers much like professional sports teams do.

Some senior management might think that because we are in tougher times, the risk of losing valuable employees to competitors would be much lower. There might be a perception that most people would be happy just to have a job during times of recession and layoffs. There might be a lower emphasis to motivate employees since there probably won’t be much jumping around to other companies.

However, this may not be true. The security of a job is not the only motivating factor among many employees, particularly younger ones. Even though it’s true that people may stay with a company without much motivation from senior management, it doesn’t mean that they will be motivated to perform their jobs at high levels. Quality will suffer as a result. This is why companies still need motivation during both good and bad times.

Of course, it is great to have inspiring company leaders and managers to motivate their staff. But messages from the same internal people over and over again can grow stale. This is why external motivational speakers can be such a plus during company meetings. External speakers can motivate company audiences in different ways and angles that employees have not been exposed to. It becomes a fresh source of motivation for the company. External motivational speakers can use examples that are not directly connected to a company’s business but still make them relevant for the audience.

Having been on both sides as a motivational speaker and as an audience member, I can say that the best way for a company to motivate its staff is to bring in an external motivational speaker to address its people and then have senior management regularly reinforce those key messages made by the speaker. This will help employees keep motivated since in order to be successful, companies need to make sure that their people are motivated on a regular basis over time. Motivation is like vitamins, as we all need regular doses in order to keep performing at high levels.