Goal Setting in MLM

If you are like most people who are working on building a MLM business, you have read books on goal setting, written down your goals and listened to company training calls on how to set goals. However, you have most likely become frustrated because you have failed to achieve one or more of your goals for your business.

Why has this happened? You have phrased your goals in positive I am statements, made your goals specific and to the point, given each goal a deadline, written them down on cards and carried them around with you and read them out loud at least once a day. In short, it seems you have done everything possible including everything you were told to do in order to make your goals a reality.

While there are several possible reasons, I would like to examine the two main probable causes and what you can do as a successful and hard working MLM business owner to increase the percentage of your goals that you actually achieve.

First, one of your main goals in relation to your MLM Business probably has something to do with recruiting new team partners. You have in all likelihood set a goal to add a certain number of new people to your downline in a given amount of time. You have then purchased leads, marketed online, ran ads, talked with everyone you know, held parties, attended shows, joined networking groups, and in short completed a whole list of actions necessary in order to accomplish your goal of sponsoring a given number of new team members. In addition, you have practiced speaking with people on the phone and set up the most efficient system possible to follow up with your prospective team members.

Nothing is lacking in your action steps.

However, the end of the month arrives and you have failed to sponsor the number of given people thus you did not reach your goal. You look back over everything you did during the given month and you simply cannot figure out why your goal was not realized. You have however, missed one important thing, the freedom of those with whom you come in contact to choose either to join you now, to join you later or not to join you at all. Because of this crucial timing factor it is likely probable that even if you are solidly founded in your MLM business and you have done everything you could in the best way possible you will still not reach your sponsoring goal every month and there is not anything you can do to change this.

So is it still a good idea, to set a monthly number goal when it comes to sponsoring new team partners? It depends. If you are the type of person who is motivated by numbers and can handle the disappointment of your failure to reach your exact goal, while at the same time knowing that you will eventually reach your goals regardless of how many people join you, then it may make sense for you to set a number goal. For the majority of MLM business builders though, it is advisable to set instead a goal for the number of people with whom you will speak and present your business. This is a number you can control and makes a more realistic goal.

The second reason we often fail to reach our goals has to do with our attitude and mind set. It is very easy to go through the motions as if we have a positive mindset without actually having one. When setting your goals it is crucial to not only be realistic but to also make certain that you really believe you can reach the given goal during the time period you have stated.

When you first join a MLM business chances are that you will not have the mindset or the awareness of how your thoughts and intentions influence your ability to achieve a goal. So while yes you do need to speak with a certain number of people in order to achieve your sponsoring goals, having the positive mindset and the expectation that a certain percentage will join you is a must. There are many books, tapes and other self development resources which can assist you with changing your mindset. Taking the time and spending the money needed to accomplish this is crucial. Have the right mindset when you create your goals and as long as your goals are realistic you will achieve success. The world will give back to you what you send out into the world. Expect your goals to realize and they will.