Email Fitness Marketing Strategies By Bedros Keuilian At Isnare.com Ezine Articles

One of the most potent and powerful online marketing strategies for fitness professionals is the humble email and online newsletter. You’d be hard pressed to find another fitness marketing system more reliable and as budget friendly.

In fact, in the internet marketing world email marketing is one of the key business building strategies used, and there’s good reason for it… because in addition to the fast results and low cost, email marketing is the only fitness marketing system that can be fully automated all thanks to technology.

Here are five reasons why you should add email and online newsletter marketing to your personal training business.

1. The Cost Factor: Email marketing is by far the most cost effective marketing tool out there. All that’s really required is a membership to an email services provider like 1Shoppingcart.com or FitProNewsletter.com and you’re ready to do. Whether you have ten people on your email list or ten thousand it’s still the same price. That makes email marketing a real bargin.

2. Instant Results: Email and newsletter marketing lets you connect with your prospects and clients in virtual ‘real time’. There’s no wait time like there is in snail mail marketing and the results of your campaigns are instant. You can literally send out your fitness marketing promotion and within hours have people flooding your website or phone. One other big benefit is that with email marketing your prospects are just one click away from your website unlike a print ad or flyer where the person has to read your ad and then go to a computer and to key in your website address.

3. It’s Accountable: Email marketing is one of the most accountable of all marketing strategies. Most email marketing software will give you open rate and click through rate stats which help you evaluate the strength of your subject line, message, offer, and call to action. And as with all marketing, you can only improve that which you can track. And that’s what makes email marketing so powerful.

4. It’s Specific: Most other marketing strategies take the shot gun approach, but email marketing is more laser focused because you can strategically attract your targeted prospects into your email marketing funnel and over a relatively short periods of time get them to know, like and trust you. To get the same results from snail mail marketing you'd have to spend thousands of dollars more.

5. It Positions You: There’s nothing like being recognized as the local fitness expert. And there’s nothing better at positioning you as the local fitness expert than an online newsletter. The real secret to fitness marketing success is to get people to recognize you as the local expert and for them to know, like, and trust you. A content rich, fun and educational email newsletter can easily do that for you. The trick to getting it to work however, is being consistent with your newsletter and email marketing.

There’s no one best fitness marketing tactic out there for getting all the personal training clients you want. But there are several that work really well, and in my experience email marketing is by far the tool for staying in front of your clients and prospects and keeping your message fresh.

Published At: Isnare Free Articles Directory http://www.isnare.com
Permanent Link: http://www.isnare.com/?aid=348484&ca=Marketing

Important Notice DISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.