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New Edition of "FISH! On Sales!"

 
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Alexander Kien

End of January is the second and revised edition of selling the FISH! appeared.

If you read this book, you should be open to the fullness of life and for some new insights. Above all, self-made limitations - for example, by dogmas, such as "That goes for me anyway" or "For me everything is different" - you should as soon as possible!

This works best by giving your beliefs on a sheet of paper and then to choose one of your elements: fire, water, earth, air. Is your item the fire, burn the paper. Is your water element, you rip the paper and flush it down the Klomuschel. If you choose the element earth decide to bury your beliefs and you mash it around. Are you an airy type, you rip the paper and throw it into the air. This is done repeatedly.

The author Alexander Kiên typology has its subtle yet sophisticated.

These he divides into:

a) impulse buyer, the quick strike if the offer fits. They act like a couple of Euros and you want as a "winner" to leave the place.

b) Greedy customers who want to possess. You must understand that they are "rich", when they buy a product.

c) the curious customers who are tied when it interesting to know about the product.

d) The Vorsorgertyp purchases to other products.

e) The braggarts, what in society is the "in".

f) The Substantive buys if the benefits of a product can detect.

g) The beauty of freak wants to be surrounded with beautiful things and that takes a look deep into the pocket. In the design must be present.

h) The Clever buys like "patent solutions", things that are very handy.

i) The seller must enthusiastic applicants with enthusiasm will be infected.

j) customers with a bad conscience draw deep into the pocket, for example, when they once again forgot the wedding. The product is not important to them, the product is simply the other consolation.

k) The pioneer. This customer will always have the latest. He is vulnerable to technical achievements and new fads.

l) Buyer compassion. For them, the pity mesh. You buy the poor rose to the local dealer the whole bouquet, so that to this woman and child can go home.

Each of these types of buyers have different buying motives, and it is important to satisfy. A qualified vendor is able to increase the motivation. This way the author has called Selling Magic. Deepening is for the next book is planned, which is named after.

To get a feeling for the different types to get is at the end of the profile analysis of the Kieninger UrMotive has been introduced in every once may categorize themselves.

Innovative Approaches to extrinsic motivation (Leading by motive) and on intrinsic motivation (the image behind it), as well as versions of the iceberg model round out the book from.

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Alexander is the managing director of Kiening Metaconsulting. He was himself for many years successfully in the sale of different products. Here he had contact with customers in the business field as well as end users in the private sector. He developed in years of intensive research, accompanied by a variety of training, the book presented approaches. The Autors Bolg: http://www.kiening.at/kiBlog/
Article Tags: air [See Dictionary], customers [See Dictionary], paper [See Dictionary]
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Article published on March 01, 2009 at Isnare.com
 
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