Attraction Marketing: Your Way to Success

In order to get a true understanding of what Attraction Marketing is let's start with some common ground that most anyone reading this article will be able to understand. Why do I think that everyone will be able to understand? Simple we have all been here at one time or another. Regardless of whether you were on the receiving end or the one doing the selling you have been here at one time or another.

The typical sales process starts something like one of these below.

- Make a list of all the people that you know and then we will go through that list to qualify those persons to find out who your best prospects may be.

- Purchase a list of qualified leads/prospects (like that really happens) and then we begin calling them to sell them on our great business opportunity

- Attend a local networking event in your area, find some poor unsuspecting prospect, corner them and don't let them leave until the join your mlm business or cry. Yes, crying means you need to let them go even if they have not joined your business.

At this point you get the idea, but the list could go on. There are a couple of problems with this process from the start and they are probably responsible for 90% of why people fail when they first start in the Network Marketing or Direct Sales profession. First and foremost people do NOT like to be sold to. And a very close second is that most people do NOT like to sell. With this in mind you have to see the irony in this whole process. On both sides of the table we have a very high probability that we have people in a situation that they do not like to find themselves.

Because your prospects do not like and will resist being sold to and the Network Marketer (sales person) is going to starve if they don't recruit enough new business associates, sell enough products or whatever then need to make an income you have two people that are at odds with each other before the presentation even starts. To make things worse if you have a new very over zealous Network Marketer they are excited about their new business, think it is the best thing since the dawn of time and are craving success, they tend to push and push and push, until we are back to the crying.

Now, think like a Leader and not a salesperson.

While this is something that I must say on some level I knew and realized I had not really grasped the full potential. Attraction Marketing is a much more natural method, much more productive, less stressful and will lead to you being much more SUCCESSFUL.

After reading Mike Dillard's information on Magnetic Sponsoring it hit me like a ton of bricks. The funny part about that whole experience was that I had actually had conversations with other Network Marketers about why some were experiencing success while others seem to struggle. While I have been blessed to have had more success than probably 90% of the people that ever start in the MLM Industry I wanted to talk to those closest to me that I consider to have experienced the success reserved for that top 3% in the MLM industry.

What I was not surprised to find out is that they were all able to confirm my suspicions and just as importantly what Mike Dillard had so eloquently explain in his material. People are looking for a LEADER. Yes, that is the real answer, the secret, the Holy Grail or whatever you may want to call it. People are not looking join the next best network marketing opportunity to come along, they are looking for a leader that can offer value and help them succeed.

Leaders are every where and more than likely you have been in a room when a leader walked in only to see people naturally gravitate towards that individual. If you will watch closely there will be people in the room watching and waiting for the opportunity to simply walk shake their hand, say hello and make their presence known.

One of the places that I see this most often and actually observed this morning is at a local event called Rainmakers. For any of you that don't know if you are anywhere near Indiana, Rainmakers Marketing Group is the fastest growing networking group in the state and probably the country. With 35 or so events around Indiana to attend each month to network with other successful business owners, you can imagine that at any given event there are some natural leaders that are in attendance. When they come into the room there will be people that will go out of their way to ensure that they have an opportunity to speak with that person. Further more there will be different levels of leadership in attendance at these events and each in their own right will draw a certain amount of attention.

How does this apply to Network Marketing and the MLM profession? The top earners in the MLM profession provide Leadership, Value, Mentoring, and a Posture that allows them to naturally attract people to their business. Many of these individuals have established massive contact databases, have the visibility and reputation that would allow them to start with practically any new business opportunity and within a short amount of time they would be successful. It has nothing to do with the business opportunity that they are promoting and everything to do with the fact that they are seen as leaders.

Do you want to be selling to people or do you want people that are coming to you wanting to buy whatever it is that you are offering?

Chances are that you will join the 95% of Network Marketers that spend more than they make if you are primarily promoting your business opportunity in person or through a replicated business opportunity website trying to convince people to join your business.

Promote yourself as a leader, add value to people, offer them solutions to their pains and challenges, regardless of their current business, and you will see your business explode. There is much more to this, but if this is new to you I would HIGHLY recommend getting Mike Dillard's FREE 7-Part Video Training Series.

If however, you like this idea, would like to be more profitable in your business, but you need some additional information and the tools to really explode your business, check out the links below.