Lacoste Polo Shirts – The Signature of the Man’s Man By David Parish At Isnare.com Ezine Articles

So popular are Lacoste Polo Shirts, that today, tennis players, polo players and even golfers can be seen wearing them, as well as millions of other people around the world. Of course, Lacoste Polo Shirts have a fascinating, evolutionary story to tell – a story about an ambitious visionary, professional, tennis player turned casual fashion Czar, and creator of the world-renowned, Lacoste Polo Shirts … Rene Lacoste.

Just as Lacoste is today a global top-of-the-line, brand player in casual, men’s sportswear fashion, so was Rene Lacoste – a professional and champion tennis player in the mid to late 1920s. The Lacoste Polo Shirts we so admire today have directly descended from the (white) ones Rene Lacoste created and wore during the US Open Tennis Championship in 1926 which he won. Not amused with the boring and uncomfortable, white buttoned-up long-sleeved shirts worn by tennis players then, Rene Lacoste set about creating, what are today considered iconic, symbols of sportswear fashion – his very first line of Lacoste Polo Shirts. Rene’s new line of white, loosely-knit cotton Lacoste Polo Shirts featured soft, flat and open collars and longer tails.

The (now, world-recognized), ‘Crocodile’ logo was added around the year 1927 and the new, Lacoste Polo Shirts took off in spectacular, style. Soon after his retirement from international tennis, Rene Lacoste teamed up with designer friend, and President of French knitwear manufacturing giant, Andre Gillier in 1933, and their partnership propelled Lacoste Polo Shirts to even greater heights. While credit must go to Rene Lacoste for the spectacular success of Lacoste Polo Shirts, it was his son, Bernard Lacoste who has steered Lacoste since the early 60s and made it the giant, lifestyle brand it is today. Lacoste Polo Shirts have come a long way from the ones in white that Rene Lacoste first introduced. Today, Lacoste Polo Shirts are available in a wide range of sophisticated, self-colors.

Unlike the knitted, cotton pique fabric used in his original, white Lacoste Polo Shirts, the pique cotton fabric, used for Lacoste Polo Shirts today, are woven, after undergoing a series of tests using cutting-edge, fabric technology. This is one of the main factors that give Lacoste Polo Shirts of today their unquestionable, unmatched comfort, and make the fabric used more breathable. A factor that has not only significantly added to the identity of Lacoste Polo Shirts, but has also contributed to its phenomenal success is the “Crocodile” logo embroidered on the front of all Lacoste Polo Shirts. (The logo was designed by Robert George, a friend of Rene Lacoste in the late 1920s).

Lacoste Polo Shirts are available in one of the widest range of rich, sophisticated, self-colors, and sizes. They are produced from the finest, quality grade of fabrics, either in 100% cotton or synthetic blends. Lacoste Polo Shirts also wash easily and will never fade. Lacoste Polo Shirts can be purchased at all Lacoste stores, as well as upscale, department stores and clothing boutiques worldwide. They can also be purchased from reputed, online clothing stores.

If there’s one men’s casual sportswear line that’s truly worthy of the ‘status symbol’ title, it’s got to be Lacoste Polo Shirts. Then again, Lacoste Polo Shirts are not just status symbols … they are indelible, signature’s of the man’s man.

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